Off Trade Growth Lead

2 weeks ago


London, United Kingdom Michael Page UK Full time

About Our Client

UK-based SME drinks client.

Off Trade Growth Lead - Drinks.

Job Description

The Off Trade Growth Lead - Drinks will be responsible for the following:

  • Implement JBP / Customer plan with current multiple retailers to hit volume goals for the year.
  • Working with the marketing team on how we bring the brand to life and drive people into stores.
  • Work closely with the marketing function on campaigns and promotional activities etc.
  • Networking and Influence key stakeholders across our current (and future) off-trade customers.
  • Work in partnership with Commercial Director, who owns senior relationships within these customers. Be in the know of the events, lunches, parties that we need to network at, and be willing to be part of them.
  • Build a new business pipeline for grocery. In order to achieve this, create my client's category story and case studies to sell the benefits to retailers and other off-trade customers. Customers to target are Tesco, Morrisons, Co-Op, Majestic Wine, Selfridges, Fortnum and Mason, Harvey Nichols, Wholefoods, Planet Organic.
  • Develop a new business acquisition plan to on board wine/specialist shops and merchants across the UK.
  • Identify strategic RTM that need to be put in place to build off-trade channel. Work in partnership with the commercial team to make sure the right wholesalers and RTM solutions are in place.
  • Set KPI targets and objectives with the commercial director for the off-trade and thrive when achieving growth targets.
  • Understand the importance of off-trade data, how we track it and use it to monitor our success and ROI from campaigns and activities. Use data to build out the category story and case studies.

The Successful Applicant

The Off Trade Growth Lead - Drinks will come with the following skills and experiences:

  • current experience of working in the Off Trade channel, currently or previously with experience of working and developing business with the Top 6 grocers.
  • strong sales track record and account management, most likely in a NAM or Senior NAM capacity in FMCG drinks or food.
  • experience of JBPs, NPD and P&L management.
  • experience of bringing on new key customers in the grocery channel, building and executing successful customer plans, building the category story and being a category champion with the buyers
  • Entrepreneurial mindset - someone who wants to be part of something special, growing and looking at vision and strategy to double and triple TO in the coming years - a long term focus.
  • excellent passion and energy, someone who can get behind the brand and pass the passion on the buyers and right audience.
  • able to think outside the box about retail and channel development.
  • strong IT / MS office skills
  • excellent commercial, financial and presentation skills
  • huge team player with a focus on a high-performing culture.

This is an office-based role in Buckinghamshire but with a fantastic environment and team to work with.

What's on Offer

£50,000 to £60,000 salary per annum, company bonus, share options (after a qualifying period), plus other benefits.

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