Growth Lead

3 weeks ago

London, United Kingdom Luminate Group Full time

Change.org is searching for a Growth Lead to identify new opportunities for significant growth and optimize our existing business drivers.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100m monthly users, 50,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour.

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help

As a Growth Lead, you will be identifying new opportunities for significant growth and optimizing our existing business drivers. You will work closely with a dedicated engineering team of two as well as design, collaborating to prioritize and implement impactful initiatives. This position will report to the Head of Growth.

Key Outcomes:

  • Manage Growth Strategy & Roadmap. Partner with leadership to develop a Growth Strategy that allows us to expand into new audiences & channels. Create, own and execute against the Growth roadmap while working cross-functionally to magnify your impact.
  • Find New Levers for Growth: Drive significant growth in Petition Creation and Signs through our existing channels (SEO, SEM, Social Sharing) while identifying and scaling new opportunities.
  • Optimize Conversion and Build Growth Loops : Improve conversion through our full funnel by optimizing the entire user experience; build new growth loops and accelerate our existing growth loops (Supporter to Petition Starter, etc).
  • Content Strategy : Expand petition creation market share through SEO by capturing new audience segments (causes and movements) as well as petitions concerning local issues through optimizing or launching new landing pages and content.
  • Analytics & Operations : Deeply understand analytics and performance of channels and provide weekly updates on key metrics and progress. Oversee key growth operations (paid spend, content development, etc).

The most important skills and capabilities for the role are:

  • Ownership and Results: A demonstrated ability to own a larger volume, scope, or complexity of work, while maintaining your ability to prioritize and drive excellent results.
  • Strategy & Planning: Experience in outlining the strategy of a Growth team, ensuring that your goals and roadmap are directly supportive of our mission, vision, and strategic priorities. You communicate strategy effectively to stakeholders to gain buy-in.
  • Analysis, Problem Solving & Critical Thinking: You come up with and execute complex analyses with limited supervision. You make data-driven decisions. You can solve problems end-to-end with limited supervision.
  • Product Management : You are an experienced Product Manager, who can create product roadmaps and collaborate with engineering to execute autonomously.

Target experience:

  • You bring 5+ years of experience in Growth product management, with a strong background in working directly with engineering teams and a focus on finding and developing new opportunities/channels for growth.
  • Strong technical background - at minimum the role requires the ability to write SQL for data analytics.
  • You have experience driving significant growth for large scale B2C products.
  • Experience working across multiple channels (SEO, Paid, Social, Referral, etc) and improving core conversion metrics across the user funnel (acquisition, engagement, retention).

Interested? Great Here's what you should know:

This is a full time role , and we are open to folks in Canada, Latin America, the United States or the United Kingdom. .

We’re currently able to support employees based in the following US locations: AZ, CA, CT, FL, GA, IL, MD, MA, MO, NV, NJ, NY, NC, OR, PA, RI, TX, UT, VA, WA, DC, and WI. We're also able to support employees in Australia, Canada, France, Germany, Italy, Poland, Spain, Turkey, and the United Kingdom. Required or preferred locations for open roles will be listed in the job description.

Change.org is a global company, and salaries are adjusted for cost of labor in each location. The annual salary of a Growth Lead is 87,500 GBP in the United Kingdom .

Benefits and perks also vary based on location. We typically offer a fully remote workforce, 100% employer-paid health plan options, life insurance, unlimited PTO, and 18 weeks of parental leave.

We anticipate moving quickly and our evaluation processis as follows:

  • 45 minute Recruiter Screen
  • 45 minute Hiring Manager Screen
  • 30 minute Cross-Functional Screen w/ Staff Software Engineer
  • Take Home Assignment
  • Virtual Onsite
  • Leadership Interview

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to hear from you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway

We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us

We especially encourage applicants of different backgrounds, cultures, genders, experiences, abilities and perspectives to apply. We’re actively working to increase the diversity of experience and perspectives on our team and are looking for someone who can help continue to lead that process.

Change.org is committed to being a diverse and inclusive workplace. Everyone says this, right? Well, we mean it—we invest in serious programs to bring in and support women and people of color, we have in-person onboarding experiences and affinity groups to help everyone feel included, we regularly celebrate the heritage of all staff, and we believe strongly in consistent, fair, and transparent salary scales to help level the playing field. All qualified applicants will receive consideration for employment without regard to race, color, national origin, or disability or veteran status.

Change.org participates in E-verify - click here to learn more.

We're committed to protecting your data. To learn more, please review our Change.org Job Applicant CCPA Privacy Notice here .

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