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Senior Digital Strategist

2 months ago

Manchester, United Kingdom TrunkBBI Full time

Senior Performance Strategist

Join our talented team

As the Senior Performance Strategist, you will report to and support the Performance Director, contributing significantly to the success of TrunkBBI's performance marketing campaigns and delivering award-winning results for our clients.


Your role will involve collaborating closely with the performance marketing specialists across organic search, paid search and paid social, as well as aligning data-derived insights with creative strategies. You will assist in creating performance channel strategies, executing campaigns, and fostering cross-channel collaboration.

Under the supervision and guidance of the Performance Director, you will contribute to the success and efficiency of the performance department, understanding how every department plays into the overall business goals.


This position requires a profound understanding of digital marketing trends and channels, with the ability to confidently present strategies and recommendations to both existing clients and prospects. You will also have a proven history of successfully activating digital campaigns across multiple sectors.

As part of your role, you will:

New Business and Existing Client Growth

  • Support the new business team and client services to acquire new clients and unlock revenue from performance channels.
  • Assist in designing marketing campaigns to generate inbound and outbound leads for performance clients.
  • Support in performance marketing strategy opportunities.
  • Collaborate with the channel heads to develop pitches and proposals under the guidance of the Performance Director.

Team Support and Development

  • Contribute to the collaborative, creative, and productive work environment.
  • Assist the Performance Director in setting clear performance expectations and encourage professional growth within the team.
  • Embrace TrunkBBI’s leadership principle and values.
  • Support the "heads of" departments across our Paid and Organic teams.

Financial and Commercial Management

  • Assist in overseeing the financial performance of the department, including budget allocation, cost control, and revenue generation.
  • Support in identifying opportunities to improve the department's commercial viability.
  • Help in providing regular financial reports to the senior management as and when necessary, although this ultimately sits with the Performance Director.

Campaign Strategy and Planning

  • Work closely with clients to understand their business objectives, target audiences, and campaign goals.
  • Support in developing strategic multi-channel performance marketing plans that leverage a mix of digital channels.


Campaign Execution and Optimisation

  • Assist in executing end-to-end performance marketing campaigns across various digital channels.
  • Analyse campaign data, identify optimisation opportunities, refine targeting, and improve overall campaign performance.

Data Analysis and Insights

  • Use advanced analytics tools to extract insights from campaign data.
  • Interpret performance metrics and trends to assist data-driven decisions that align with clients' goals.
  • Liaise with our clients to identify reporting requirements and then work with our data and analytics team to implement.

Client Collaboration

  • Act as a strategic point of contact for clients alongside the CS lead, nurturing strong relationships.
  • Assist in presenting campaign strategies, performance updates, and strategic recommendations to clients.


Innovation and Industry Trends

  • Stay updated with industry trends, new technologies, and best practices in performance marketing.
  • Support in implementing innovative strategies and tactics to enhance campaigns' effectiveness.

Department collaboration

  • Collaborate closely with strategy and creative teams, data analysts, and other departments to ensure seamless integration and alignment of campaigns.


You will have:

  • 5+ years of experience within a Digital/Performance Strategy role.
  • Good experience in multi-channel planning.
  • Must have a strong knowledge of organic search, paid search and paid social strategies and tactics.
  • Strong ability to map out integrated channel comms.
  • Proven success in developing and executing digital strategies.
  • You live and breathe performance marketing and never settle for ordinary.
  • You’ve been working in a performance or digital strategy role, or client services role for at least 5 years.
  • Holding Google Ads or Meta Ads certifications would be an added bonus.
  • You know your way around Google Analytics and Looker Studio.
  • Knowledge of the latest performance industry trends.
  • You love to learn and help others do the same.
  • Ability to deliver on key responsibilities with a high degree of autonomy.
  • Excellent verbal, written and presentation communication skills.


Your rewards

As well as a competitive salary, you will receive:

  • 24 days holiday plus 3 days over Christmas.
  • 5.5 life balance days (a half day each month to do whatever you want with the exception of Dec).
  • An additional holiday for each year of service, up to a total of 5 extra days.
  • Early finish on a Friday.
  • The option to buy an extra week’s holiday.
  • Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments.
  • Life assurance.
  • Pension scheme.
  • Enhanced maternity and paternity pay.
  • Half yearly profit share bonus (non-CS roles), Quarterly bonus (CS roles).
  • £1000 for a referring a new hire.


And we offer:

  • Working from our Manchester office with some flexibility for hybrid working.
  • Access to a personal trainer/nutritionist, free fruit, and breakfast.
  • Mental health support and access to professional therapists through ‘Spill.’
  • Twice yearly peer feedback and performance reviews, tailored personal development plans and objectives.
  • Access to industry accredited professional qualifications through our IPA membership.
  • Employee voice, we consult our people on matters affecting them and encourage participation in surveys, our suggestions box and employee awards.
  • A social buddy, monthly agency socials and events put on by our culture committee.
  • Monthly Lunch & Learn events to gain more understanding of different facets of agency life.
  • All supported by a culture driven by great work, team collaboration, passion, honesty, and mutual respect for everyone.

Our commitment to Diversity, Equity & Inclusion

We had always thought our business was open and inclusive. Afterall, one of our values is “Everyone matters”. We hammer home the behaviour of treating everyone with respect, seeing things from the other person’s perspective, understanding that everyone has different values, responsibilities, concerns, families.

But when you delve a little deeper into Diversity, Equity and Inclusion, this value is a great place to start but it involves so much more.

Here at TrunkBBI, we naturally welcome difference. It’s what gives us strength as a business, the wide breadth of experience, capabilities, and perspectives. And any creative business knows that the best ideas don’t come from just one place. Diversity is important, but we feel what makes the real difference is inclusivity, or the act of helping people feel valued and enabled regardless of their differences.

We have really then only just begun our diversity and inclusivity journey. We started by ensuring everyone has mandatory training to help people understand what it means to be inclusive. We’ve set up a panel of people within the business to champion difference and we have ambassadors who are gaining their IPA D, E & I certifications. We continue to learn and evolve, and realise that this is not a quick win, or a ‘one and done’.

We are adapting our practices, offering home working, flexibility around start times, offer monthly life-balance days, offer access to mental health professionals, assess our working spaces to accommodate brilliant neurodivergent minds. And will continue to evolve to enable the difference around us.

If you want to join our great team, please respond to this LinkedIn job ad.


About TrunkBBI

TrunkBBI is an integrated marketing agency focused on creating engaging, immersive and highly creative experiences for brands. We are a collaboration of some of the top names from network and bespoke agencies, brought together to deliver a boutique experience and service to clients.

Unique in our approach and our desire to do things differently, we build client teams that combine the best of abilities in design, dev, tech, content, engagement and performance. Our belief in our approach ensures we produce brilliant results for clients