Adobe Target

2 weeks ago

London, United Kingdom Skillsbay Limited Remote Work Freelance Full time
Outside IR35Fully remote 3 months

Job Description:The Adobe Target & Tealium Integration Specialist role requires a skilled professional with expertise in Java and Node.js development, coupled with a deep understanding of Adobe Target and Tealium platforms. The primary responsibility of this role is to ensure smooth integration between Tealium and Adobe Target within our Java and Node.js environments, focusing on tagging within our Customer Data Platform (CDP) to enable effective data management and personalized customer experiences.

Responsibilities:
  • Design and develop robust integration solutions between Tealium and Adobe Target within Java and Node.js environments.
  • Implement tagging strategies using Tealium to capture and manage customer data effectively, ensuring data integrity and consistency.
  • Collaborate with stakeholders to understand business requirements and translate them into technical solutions for tagging and personalization.
  • Configure and deploy Tealium tags for tracking user interactions across web and mobile applications, including event tracking and data layer implementation.
  • Work closely with analytics teams to define key metrics and events for tracking, ensuring accurate data collection and reporting.
  • Integrate Adobe Target for personalization and optimization, leveraging audience segments and targeting rules defined in Tealium.
  • Conduct testing and validation of Tealium and Adobe Target integrations to ensure proper functionality and performance.
  • Provide technical guidance and support to internal teams on best practices for tagging, data collection, and personalization strategies.

Requirements:
  • Proven experience with Adobe Target and Tealium, including hands-on experience in integrating both platforms within Java and Node.js environments.
  • Strong proficiency in Java and Node.js development, with a solid understanding of JavaScript programming language.
  • Experience in implementing and managing tagging solutions using Tealium, including data layer implementation and event tracking.
  • Familiarity with data management concepts and best practices, including data governance, privacy regulations, and data quality assurance.
  • Ability to collaborate effectively with cross-functional teams, including developers, marketers, and analysts, to achieve business objectives.
  • Excellent problem-solving skills and attention to detail, with the ability to troubleshoot and resolve complex technical issues.
  • Strong communication and interpersonal skills, with the ability to articulate technical concepts to non-technical stakeholders.
  • Bachelor's degree in Computer Science, Engineering, or a related field (or equivalent experience).

This role offers an opportunity to contribute to the seamless integration of critical platforms for enhanced customer experiences. The ideal candidate will thrive in a collaborative environment and possess the technical expertise necessary to drive successful integration projects.

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