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E-mail/CRM Marketing Manager

3 months ago

Nottingham, United Kingdom Michael Page Digital Full time

An exciting opportunity has arisen for a skilled E-mail Marketing Manager to join the marketing function of a leading B2B Manufacturing business.

With guidance from the Marketing Director and working alongside the ecommerce and digital manager, you will be building brand awareness, customer acquisition and conversion through a content-driven strategy therein raising their profile.

Client Details

Our client is a well-established B2B manufacturing business, supplying the hospitality and retail sectors. This company operates on a national level and has a strong reputation for its high-quality products and commitment to customer satisfaction.

Description

  • Develop and execute email marketing campaigns to meet business objectives.
  • Oversee the design and content of all email communications.
  • Monitor, analyse, and report on the performance of email campaigns.
  • Work collaboratively with other marketing and agency departments to enhance campaigns.

· Planning campaigns and maintenance of all campaign and lifecycle CRM

· Working with CRM agencies to launch new CRM system

· Working with data lists to segment and identify target markets

· Set up and maintain e-marketing workflows

· Campaign planning and lead generation across the marketing mix for product and sector launches

· Collaborate with digital colleagues to gain paid search, SEO and online conversions to optimise all enquiries.

· Manage and plan the annual content and social plan

· Maintain Social media calendar and community chat across social channels ( FB, Insta, Twitter, LI, Tik Tok) through scheduling software.

· Online content creation - planning, researching, writing and asset creation using software or freelance support

Profile

A successful E-mail Marketing Manager should have:

  • A degree in marketing or a related field.
  • Proficiency in email marketing software and tools.
  • Excellent leadership and team management skills.
  • Strong analytical skills to interpret email marketing data.
  • Creative flair for developing engaging email content.
  • A strong understanding of consumer behavior and retail trends.

Job Offer

  • An annual salary ranging from £35,000 to £40,000.
  • A supportive and collaborative work environment.
  • Opportunities for professional growth and development