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CRM Manager

3 months ago

Nottingham, United Kingdom Grafton Recruitment Full time

Role: Customer relationship Manager
Salary: £35,000
Location: Nottingham

Our client a leading designer and manufacture of pet products based in Nottingham are recruiting for a manager to head up their Customer Relationship Management department.

This role is open due to huge growth of the business. This is an exciting opportunity to join an award-winning company with over 24 employees across offices in three countries, including Nottingham, UK, Czech Republic, and South Korea.

Job Summary
As the CRM Manager you will be responsible for developing and executing CRM strategies to drive customer engagement, retention, and loyalty. You will utilise Klaviyo to manage email marketing campaigns, analyse customer data and optimise communication across all touch points. Your goal is to create a personalised and seamless experience for our customers that enhances their connection with the brand.

Key Responsibilities
Customer Relationship Management

Develop and implement CRM strategies to increase customer retention, loyalty and lifetime value.
Utilise Klaviyo to design and execute email marketing campaigns that align with our brand, voice and business goals.Customer Segmentation and Targeting

Segment the customer base to deliver personalised and targeted communication.
Analyse customer data to identify trends, behaviours, and opportunities for engagement.Campaign Management

Plan, create, and manage email marketing campaigns including automated workflows and triggered communications.
Test and optimise email content, subject lines, and send times to maximise engagement and conversion.Data Analysis and Reporting

Monitor and analyse the performance of CRM campaigns, providing regular reports on key metrics such as open rates, click-through rates, conversion rates and ROI.
Use insights from data analysis to refine and improve CRM strategies and tactics.Collaboration

Work closely with the marketing, ecommerce, and CEO to ensure CRM activities are aligned with broader business objectives.
Coordinate with customer service to integrate customer feedback into CRM Initiatives.Customer Experience Enhancement

Develop strategies to enhance the overall customer experience, including post-purchase follow-ups, loyalty programs, and personaliseProduct recommendations.

Identify opportunities to automate and improve customer journeys across various touch points.Qualifications

Bachelor's degree in marketing, Business or a related field.
Proven experience as a CRM Manager or a similar role in E-commerce.
Proficiency in Klaviyo or similar email marketing platforms.
Strong Analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and Project management skills.
Creative thinker with a customer-centric mindset.
Ability to work independently and collaboratively in a fast-paced environment.Preferred Skills

Experience in the pet products industry or a passion for dogs.
Knowledge of ecommerce platforms such as shopify.
Familiarity with other digital marketing tools and techniques.Benefits

Competitive Salary of £35k per annum plus benefits package.
Opportunity to work with a passionate and dedicated team.
A dynamic and inclusive work environment.
Career Growth and development opportunities.
Flexible office hours based on site