Marketing Specialist, No7 CRM
6 months ago
Location: Nottingham
Contract: 12- month fixed term contract
Recruitment Partner: Frankie McCallister-Lyas
Overview:
Sitting within the Beauty and Brand Partnerships team in the Loyalty Proposition Team, you’ll be responsible for nurturing customer relationships through developing, executing and evolving targeted marketing communications with our internal brand partner No7. You’ll also develop market leading CRM strategies aligned to brand and Loyalty objectives; delivering personalised beauty-led content, inspiring our customers.
Reporting to the Marketing Manager you will work cross functionally with internal and external teams, including wider marketing, trading teams and brand managers to deliver the best customer communications for No7 Beauty Company. You'll also work with our data team and internal agency to create and deliver best in class email and direct mail campaigns.
Key Responsibilities:
• Manage multi-channel (Email, Direct Mail, App Content) Loyalty campaigns to deliver Boots and No7 objectives. Responsible for copy and creative direction.
• Work closely with the data team to ensure effective targeting and continuous improvements in the use of our data.
• Develop CRM strategies to retain existing, win back lapsed and acquire new customers. Championing the customer journey and life time value.
• Produce clear, concise and insightful briefs to ensure clear direction.
• Drive KPI performance including channel engagement and incremental sales
• Line management of 1 Marketing Assistant
What you'll need to have:
• A creative individual with a customer-first mind set.
• Working in marketing and preferably 121 and/or digital environment with experience in Email and Direct Mail and familiar with emerging CRM technologies.
• Passionate about Boots and our customers and keen interest in beauty and skincare.
• Proactive in finding solutions not problems.
Our benefits
Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.-
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