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Marketing Manager, Conferences

1 month ago

Cardiff, United Kingdom The LEAD Group Full time

Our client is one of the leading B2B conference and events companies, specialising in knowledge-sharing forums attended by senior executives, including Heads, Directors, and VPs, who represent many of the world's renowned brands.


As the Marketing Manager, you will be fully responsible for developing and implementing innovative marketing strategies using both online and offline direct marketing techniques for their portfolion of events and brands.


Your specific duties will include:

  • Developing and executing targeted marketing strategies for the company's range of products and events
  • Building beneficial marketing partnerships with associations and publications
  • Utilising a comprehensive array of online marketing tactics, such as social media, SEO, and PPC
  • Engaging customers with tailored marketing content to move them up the advocacy ladder
  • Creating all promotional content and collateral
  • Maintaining close working relationships with sponsor and exhibitor clients
  • Collaborating with speakers and sponsors to encourage them to promote their participation across their network
  • Achieving set targets for revenue and lead generation
  • Managing the company and events' websites, including regular content and copy updates
  • Overseeing database and customer contact management, including data segmentation


Desired skills and Experience

  • Possess a degree in marketing, business management, media, communications, or a related field
  • Over 2 years of marketing experience, preferably within B2B publishing, conferences, events, exhibitions, or membership organizations
  • Proficiency in digital marketing (SEO & SEM, social media, etc.)
  • Experience with content management systems (CMS) like WordPress, Wix, Squarespace, etc.
  • Experience with customer relationship management (CRM) systems such as HubSpot, SalesForce, Microsoft Dynamics, MailChimp, etc.
  • Skilled in design programs, including Canva, Adobe, etc.
  • Excellent written and oral communication skills
  • Ability to work independently and meet tight deadlines
  • Self-motivated and results-oriented
  • Enthusiastic about new experiences, responsibilities, and accountability


Application Process:

Interested candidates can apply here, or submit their resume and a cover letter outlining their relevant experience to effa.emelia@theleadgroup.co.uk