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Director of Sales
4 months ago
Director of Sales and Marketing - Cardiff Salary Up to £42k + benefits
Our Client is searching for a dynamic and proactive Director of Sales & Marketing to join their esteemed team. This role is critical in driving the sales potential and executing a robust marketing strategy for a Hotel in Cardiff.
Key Responsibilities:
- Manage day-to-day operations of the sales and marketing functions to ensure maximum revenue and profitability.
- Provide the highest level of sales service to potential and existing clients.
- Coach and develop the sales and marketing team to drive revenues across all market segments.
- Conduct lead generation, face-to-face meetings, contracting, rate negotiations, site inspections, and attend trade shows and sales trips.
- Represent the hotel at sales meetings and events.
- Develop and nurture relationships with key national and global clients through ongoing account management.
- Strategically manage local and global corporate accounts, examining the hotel’s positioning and suitability to client needs.
- Monitor corporate accounts and take necessary actions to address any decreases in production.
- Identify and manage Corporate and Consortia RFPs to ensure maximum inclusion for the hotel.
- Analyze GDS production reports and intelligence information to develop this business channel.
- Drive meeting and conference business through relationships with conference agencies, both national and international.
- Contribute to the hotel’s pricing strategy and forecasting with the General Manager and Revenue Manager.
- Utilize CRM systems to update client databases and measure KPIs.
- Conduct regular competitor analysis and monitor market developments.
- Write quarterly activity plans to create focus and adapt activities to support business needs.
- Manage the annual Local Sales & Marketing Budget and collaborate with Group Marketing on advertising and promotional campaigns.
- Support F&B team with necessary sales and marketing activities.
- Manage online marketing and the brand website, driving direct customer sales.
Requirements:
- Minimum 3 years of experience in a similar position within hotels or a customer service environment.
- Excellent organizational and planning skills.
- Effective communication and strong leadership abilities.
- Commercially aware with strong analytical skills to understand business indicators and competitive trends.
- Sales-focused and results-driven.
What We Offer:
- Competitive salary with performance-based incentives.
- Comprehensive benefits package, including healthcare and pension plans.
- Opportunities for personal and professional development.
- A supportive and dynamic work environment.
Legal Requirements:
Applicants must meet the legal requirements to work in the United Kingdom.
Our Client is an equal opportunity employer, committed to providing equal employment opportunities to all applicants and colleagues without regard to race, colour, ethnicity, national origin, religion, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, or any other characteristic protected by law.
If you would like to learn more about this role, please contact Julia Marshall
