Marketing Executive

1 month ago

Cardiff, United Kingdom DataCore Software Full time

**About DataCore**

DataCore Software delivers the industry’s most flexible, intelligent, and powerful software-defined storage solutions for the core, edge, and cloud. With an impressive product suite, robust intellectual property portfolio, and unrivaled experience in storage virtualization and advanced data services, DataCore has helped over 10,000 customers worldwide modernize how they store, protect, and access data. With a global, diversified team, DataCore is poised to transform the industry.

At the cornerstone of our evolving business model, the DataCore.Next vision redefines how storage resources are best applied at the core, edge, and cloud to deliver optimal results and the lowest cost. As a winner of the Stevie Award for exceptional customer service for ten consecutive years, DataCore is committed to helping its customers navigate their data journey across any combination of these storage centers in alignment with their evolving business goals.

To further this vision, DataCore has recently acquired 3 companies and announced a new division, Perifery, to focus on high-growth edge markets. Initially, Perifery will serve the exciting and rapidly changing media and entertainment market, followed by healthcare, retail and manufacturing in the near future. Perifery offers innovative edge devices and solutions that speed up content monetization and provide high-growth industries with cost-predictable storage, AI services, and preprocessing technology options.

Our corporate headquarters is located in a state-of-the-art facility in sunny Ft. Lauderdale, Florida, with offices in Austin, Munich, London, Paris, Cardiff, Sofia, Tokyo, and Taipei with a new technical center of excellence in Bangalore, India.

**Marketing Executive**:
We are seeking a highly motivated and experienced **Marketing Executive** to join our dynamic team. As the Marketing Executive, you will be responsible for developing and implementing innovative marketing campaigns to promote our products and services, drive brand awareness, and generate leads in the UK and EMEA.

You will collaborate with cross-functional teams and external partners to execute marketing campaigns effectively. This role requires creativity, analytical skills, and the ability to thrive in a fast-paced environment.

**Duties**:

- Assist and support the delivery of the marketing plan across all marketing channels
- Support the delivery of all other elements of the marketing plan and channel promotions as required
- Support the development and maintenance of our brand identity for the company, ensuring consistency across all marketing collateral
- Create compelling content, such as blog posts, whitepapers, case studies, and videos, to engage the target audience and establish thought leadership in the industry
- Drive lead generation activities by implementing effective lead generation strategies, including SEO/SEM, content marketing, social media marketing, and lead nurturing campaigns
- Coordinate with the marketing team on company participation and presence at industry events, conferences, and trade shows to enhance brand visibility and lead generation - this includes creating and implementing marketing campaigns to support pre and post event activity
- Build and maintain relationships with key stakeholders, including customers, partners, memberships, resellers, industry influencers, and media outlets
- Collaborate with cross-functional teams, such as sales and product management to ensure alignment and support the overall business objectives

**Knowledge, Skills & Abilities**:

- Strong understanding of marketing principles, strategies, and best practices
- The ability to plan social campaigns that tie in with the overall marketing strategy
- Proficiency in using marketing automation tools, CRM systems, and analytics platforms
- Excellent written and verbal communication skills, with the ability to craft compelling content and deliver impactful presentations
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
- Creativity and ability to think outside the box to develop innovative marketing campaigns and solutions
- Strong project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously
- Collaborative and team-oriented mindset, with the ability to work effectively in cross-functional teams
- Self-motivated, proactive, and detail-oriented, with a strong sense of accountability and ownership

**Education / Experience**:

- Bachelor's degree in Marketing or CIM equivalent
- 3-5 years of proven experience as a Marketing Executive or similar role

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