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Marketing Professional

2 months ago

Cardiff, Cardiff, United Kingdom Blue Legal Full time
About the Role

Blue Legal is seeking a highly skilled Marketing Executive to join their team in Cardiff. As a key member of the marketing team, you will provide support to senior partners in managing the delivery of campaigns and projects in line with the firm's strategic objectives.

Key Responsibilities
  • Event Management: Coordinate a range of events to engage target audiences and promote the firm's services, including conferences, seminars, and networking events.
  • Sponsorship and Partnerships: Identify and evaluate sponsorship opportunities that align with the firm's objectives, building relationships with key stakeholders and securing partnerships that drive business growth.
  • Advertising and Branding: Develop and execute advertising campaigns across different media channels to enhance brand visibility, creating engaging content that resonates with the target audience.
  • Digital Marketing: Responsible for the firm's digital marketing, including social media, email marketing, and SEO, ensuring a strong online presence and driving website traffic.
  • Public Relations: Develop and maintain relationships with media outlets and key industry contacts, securing media coverage and building the firm's reputation as a thought leader in the industry.
  • Website Management: Oversee the firm's website, ensuring it is kept updated and optimized, providing a seamless user experience and driving conversions.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to develop and implement marketing strategies for consumers (B2C), driving business growth and revenue.
Requirements
  • Previous experience working within a legal or professional services environment.
  • Experience using digital platforms such as WordPress, Google Analytics, and CRM systems.
  • Good understanding of digital marketing concepts and best practice.