B2B Sales

1 month ago


Belfast, United Kingdom PENTON PUBLICATIONS LIMITED Full time

B2B Sales




Our brands have many digital and face to face assets- magazines, weekly e-newsletters, web, social, gala awards dinners, and exhibitions.


We work in many different sectors such as food, drink, hospitality, petroleum, convenience, retailing, supermarket, independent retailing, veterinary and the consumer side of fashion, weddings, tourism, and leisure.



The company is now ‘Digital First’, and we are now implementing a growth plan across the business.



Location: Belfast


Reporting to: Managing Director


Purpose of job


  • To be responsible for the annual advertising sales and sponsorship budget
  • Generating digital, print and sponsorship revenues for new and existing brands.
  • To achieve agreed sales targets
  • To identify and develop new business from the core target market as well as new business sectors
  • To build relationships and develop existing client base
  • To prepare high quality proposals and client correspondence
  • Be a create thinker and be able to generate new business ideas
  • To have a finger on the pulse of developments in media and commercial advertising sectors plus the wider business marketplace.
  • To coach, train, encourage and motivate other members of the sales team


Experience Required


Minimum of 3 years’ experience in media sales or a similar direct sales environment.

Proven track record of success in a competitive sales environment

Proven experience of prospecting and delivering new business.


Good reporting and presentation skills


The successful candidate will be target driven, a self-starter, proactive, creative, good at building relationships and passionate about selling media for a leading Irish Media Group.


Development and progression within the company is a realistic goal within a short period of time for the successful candidate.


The company is committed to staff development and there is ongoing training and development programme in place.



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