Senior Performance Marketing Executive – Paid Search
1 month ago
Reporting to: Performance Marketing Manager
Location: London
Contract Type: Full time, 37.5 hours per week
About Us:
ME+EM is one of the UK's fastest-growing luxury fashion brands. As a direct-to- consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.
At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.
Our office and stores are always busy and fast paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone's hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution.
About the Role:
We are looking for an ambitious Senior Performance Marketing Executive to join the team. The perfect candidate has strong hands-on experience of planning, executing and optimising large scale paid search campaigns for an e-commerce business. They will be responsible for driving forward the strategic roadmap across campaigns as well as the day to day optimisation and management.
Responsibilities:
Oversee performance marketing executive daily optimisation of Paid Search campaigns in line with budgets and targets as well as working with the agency to optimise Paid Social activity. Monitor spend in line with budgets daily and feed into Marketing Manager with insights. Be responsible for proactively finding areas of improvement in accounts, encouraging the performance marketing executive to work in the same way. Be an expert in best practice, overseeing and providing feedback to the performance executive in the actioning of implementation, hygiene tasks and testing. Be aware of the Trade marketing calendar, owning launch planning across paid search and paid social channels. Support the performance marketing executive to critically assess weekly results and regularly identify opportunities to optimise campaigns. Report back opportunities for optimisation and testing back to the performance marketing manager. Contribute to monthly presentations, presenting insights and recommendations to the Performance Manager and working together to develop a testing roadmap. Adopt a test and learn approach - create testing proposals, implement tests and analyse performance. Maintain performance dashboards, ensure data is trusted and insights are used daily to drive marketing efficiency. Work with Performance Marketing Manager to develop reporting in line with the team's or wider business needs. Work with Performance Manager to manage Affiliates and Display agencies, aligning messaging and performance strategies across all paid marketing channels. Participate in meetings with platforms to ensure we are getting the best recommendations and access to new products. Ensure that all relevant recommendations become part of the testing roadmap. Quickly adopt team processes and standards, proactively challenging ways of working and making recommendations to improve. Be responsible for the training and upskilling of the performance marketing executive. Skills:
2+ years in performance marketing, with significant hands-on experience of implementation and optimisation of large scale ecommerce performance marketing campaigns. Experience of managing search, performance max and YouTube campaigns. Strong hands-on expertise (not just managing agencies) in Paid Search, working knowledge of paid social is a plus. Understanding of budget management, KPIs and how to manage performance to adhere to these for both Paid Search and Paid Social. In depth knowledge and experience of Google Ads, Microsoft Ads, and Google Analytics. Knowledge of Tik Tok, Facebook Ads Manager and feed management would be a plus. Ability to train more junior members of the team and support in their workload prioritisation. Process driven with strong attention to detail and a focus on driving forward best practice and test and learn. Proven ability to problem solve. Data driven approach to marketing with excellent analytical skills, strong Excel user, and solid understanding of data trends. Proven track record of working autonomously and ability to take responsibility. Excellent project management, ensuring tasks are delivered to deadlines and work is prioritised accordingly. Excellent oral and written communication skills. Employee Benefits:
33 days annual leave for full time employees (25 days holiday + 8 bank holidays) A day off to celebrate your birthday. Pension Scheme Group Life Insurance Employee Assistance Programme (EAP) Length of Service Award Refer a Friend Scheme Staff uniform for retail employees Generous Staff and Friends and Family Discount Annual Volunteer Day Cycle to Work Scheme Tech Scheme Eye Care Vouchers Real Living Wage Employer Employee led committees Social events and biannual parties Enhanced maternity and paternity package after 2 years of service. ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities' employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.
Please email [email protected] should you require any adjustments needed to take part in this recruitment process.
Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.
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