Digital & Performance Marketing Manager
4 weeks ago
- Work closely with and develop excellent stakeholder relationships with Marketing Audience owners (Consumer, Corporate, Corporate Client Employees and Staff Recruitment and Channel owners, e.g., Social/Content/Contact Centre to understand their needs and objectives.
- Manage the tracking and measurement processes of all digitally enabled marketing campaigns, further automating where possible.
- Identify key operational KPIs for on-going activity, connect with relevant external agencies and internal reporting tools and platforms to ensure we have the right reporting tools to review and further develop a cohesive framework of dashboards.
- Develop a detailed understanding of the interfaces between the Bright Horizons website, back-end databases, identifying reporting issues as they arise and escalate for resolution with the appropriate in-house IT or agency experts.
- Regularly review performance KPIs by channel, bring to life the story behind the numbers & working with channel owners to drive improvements and efficiencies · Perform "deep dives" for any identified areas of concern, interest, or opportunity, proactively proposing solutions and 'test and learn' opportunities.
- Keep abreast of short- and long-term trends across the macro- environment, user behaviour, competitor landscape etc. and demonstrate how they influence performance & strategy.
- Work closely with the web team and systems developers, both outsourced and in-house to understand their needs and objectives.
- Develop a website KPI framework, establish automated data feeds to monitor performance of key sections of our website, related to both paid and organic activity,
- Help to establish an SEO and SEM reporting framework, including third party aggregators of market information, driving improvements that increase traffic to our sites,
- Monitor and advise upon search engine rankings and suggest ways of improving results,
- Utilise approved web metrics packages to provide regular reports and advice to content owners, enabling them to evaluate and improve upon the effectiveness of their content and marketing campaigns.
- Provide on-going recommendations for the web and digital team with the aim to achieve optimal balance between organic and paid lead generation to meet business objectives.
- Work with the Insights team to regularly evaluate effectiveness of the website for target audiences and performance in relation to competitors, using the most up-to-date evaluation and research techniques,
- The successful candidate will have strong analytical and presentational skills and enjoy working in an environment that is constantly changing. You will be proficient with analytics and data management and the ability to work with complex data sets in excel.
- A high-level understanding of digital media, in particular SEO, Paid Search, Social Media, Email & Affiliate, and some experience of working in a commercial ownership role or a marketing team is required.
- Experience of managing a marketing technology infrastructure to support the wider strategy and plans of a marketing and/or communications team,
- Experience in inspiring motivating and organising a wide range of internal stakeholders (e.g., range of operational and administrative staff) as well as external suppliers and contractors.
- Experience of and qualifications in using web analytics and reporting tools to drive content and information architecture.
- Understanding of CMS and CRM systems and Social Media · Highly organised with excellent verbal and written presentation skills and able to overcome time and resource pressures to complete business critical projects against fixed timescales,
- Demonstrable experience of utilising new digital technologies as marketing communications tools.
- Content Management Systems, ideally open source
- Web Analytics
- Search Engine Optimisation
- External Supplier Management
- Information Architecture
- Metadata
- Experience and expertise in using SiteCore CMS and its corporate suite.
- Experience of working with MS Dynamics CRM
- Degree in Marketing, IT, computer science or other relevant discipline
- Google certification
We look forward to receiving your application
If you experience any problems, please email and we will be happy to help.
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