Vice President, Sponsorships

2 months ago

London, Greater London, United Kingdom Mastercard Full time

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion ) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Vice President, Sponsorships - Sports & Entertainment

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Overview

The Sponsorships team at Mastercard manages a portfolio of properties that capitalize on consumer passion to influence behavior and drive profitability for Mastercard and its issuing bank and merchant partners. By associating with and leveraging leading properties, personalities, and events, Mastercard offers cardholders access to 'priceless' experiences, building brand preference, driving acquisition, and increasing card usage.

This role is responsible for providing strong leadership, strategic development, and guidance, with full responsibility for the delivery of the annual strategy, management of Sports & Entertainment partnerships, and development of Mastercard's forward planning for Sports & Entertainment as a key business and brand driver. Working with cross-functional teams as well as outside marketing agencies, you will manage marketing platforms and programs related to Mastercard's Sports & Entertainment partnerships. Responsibilities include strategy development, event execution, reporting, asset management, budget management, managing relationships with internal stakeholders, and securing legal, compliance, marketing, and brand approvals. You will also lead integrations with Sports & Entertainment properties.

Role


• Develop and manage sponsorship marketing plans to support Mastercard's business and marketing initiatives, addressing consumers, issuers, merchants, customer relationship building, and innovation.


• Develop and oversee planning and innovative execution of all on-site activation and event delivery for Sports & Entertainment events and associated partnerships.


• Provide oversight of sponsorship evaluations, deal negotiations, and contract reviews for new partnerships and renewals.


• Manage and build strong relationships with internal and external stakeholders to maximize sponsorship investments and ensure all business objectives are achieved.


• Play a leadership role in the innovation and future evolution of Mastercard's Sports & Entertainment strategy.


• Support innovation integration and product showcase activation across managed properties.


• Collaborate with the product team to identify short/long-term adjustments to leverage partnership rights and assets to build products that serve consumer and issuer needs.


• Support issuer and merchant marketing efforts in partnership with global account teams.


• Accountable for regional Marketing and Communications creative campaign approvals, ensuring all campaigns, programs, and activities are within partnership guidelines and requirements.


• Manage budget, accruals, and payment processing for Sports & Entertainment investments.


• Ensure all properties and partnerships in Sports & Entertainment / and associated agencies follows all internal policies, procedures, and compliance/audit requirements related to sponsorship and asset management.

All About You


• Prior brand experience in sponsorship marketing, executing against business objectives; Sports & Entertainment category related marketing experience a requirement.


• Significant experience and connection to the Sports & Entertainment industry, working with numerous stakeholders from teams, properties, and/or talent management.


• Strong experience in working across cross-functional teams inclusive of brand, legal, digital, media, communications, compliance, product, and philanthropy.


• Experience in managing cross-functional agency teams.


• Enjoy collaboration, across internal constituents and agency teams.


• Experience in emerging technology, digital, social media, and mobile marketing a plus.


• Appreciation of all elements of the marketing mix, working with various integrated marketing communications teams to develop sponsorship-driven programming.


• Experience managing direct reports.


• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.


• Thorough knowledge of Microsoft Office suite and presentation skills.


• Ability/presence to interact with C-Suite executives.


• Ability to manage budgets and payment processing.


• Creative thinker – ability to harness elements of passion-based assets and access to develop innovative marketing platforms.


• Bachelor's degree and Sponsorship/Partnership marketing experience; MBA Preferred.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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