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Digital Marketing Executive Travel Industry
2 months ago
£30,000 + Great Benefits
Hybrid - West London
Our client is a well-established tour operator who specialise in Ski and winter sports based holidays.
They are now recruiting for Digital Marketing Executive to join the team who will primarily be responsible for managing the website as well the primary digital acquisition channels including SEO, PPC, online display and affiliates.
The key responsibility for the Digital Marketing Executive is to increase engagement, enquires and online bookings through their activities.
Previous digital marketing experience in a commercial role is essential.
This role is offered on a hybrid basis.
Digital Marketing Executive Duties Responsibilities:
Developing, reporting, and implementing an SEO strategy
Coordinating, briefing, and reporting on the Paid Search (PPC) agency regarding monthly budgets and keyword priorities
Responsible for continuously developing, testing and optimising the website (on both desktop and mobile).
Using GA4 (and other analytics platforms) daily, responsible for monitoring, reporting on and agreeing improvements to customer journeys, reporting on quality and quantity of web traffic from all channels
Digital Marketing Executive Experience Required:
Previous digital marketing experience is essential
Good working knowledge of reporting tools such as Google Analytics 4 (GA4)
Experience of managing PPC campaigns and budgets
Experience of using a content management system (CMS) to update websites
Experience of e-commerce websites and techniques
Problem solving and analytical skills
Results driven, ability to multitask in fast paced environment
Digital Marketing Executive Salary and Benefits:
Base Salary circa £30,000 depending on experience
Hybrid working
Monday to Friday 9-5.30
Annual ski trip
Discounted travel
22 days annual leave + 8 bank holidays
To apply for the Digital Marketing Executive role, please email your CV and a member of the team will be in contact to discuss the role and company
