Digital Content Lead

6 months ago

Chiswick, United Kingdom BSI Full time

Great that you're thinking about a career with BSI

We are looking for a permanent Digital Content Lead to join our User Experience team.

The User Experience (UX) Practice covers the development and improvement of client-centric journeys across BSI’s Group digital properties, ensuring that the experiences are optimized for delivery across channels and meet relevant KPIs. The team also support and enable localisation of experiences for global markets, developed in collaboration with regional and country teams to ensure best practice.

About the company

BSI is the UK’s National Standards Body, but we are much more than that. We are an international organisation that tackles the problems businesses have by leading the development and embedding of best practice. We help companies access new markets, accelerate innovation, become more resilient and sustainable, and build trusted customer relationships.

Standards protect and create trust, but they are only one aspect of our work. Ensuring conformity with standards and regulatory frameworks accelerates our clients’ ability to improve and grow. Our consulting expertise and insights create a rich environment for innovation. Our work across these interconnected areas unlocks value for clients that is not always apparent when we start.

Key Responsibilities
- Work with multiple content process tools to create and govern digital channel output
- Perform audits on existing and new digital content to ensure it aligns with brand guidelines for voice, optimization, and suitability.
- Monitor and research competitors to assess keywords or content to cover.
- Ensure unity throughout content by promoting a consistent brand voice and identity.
- Collaborate on and work with the content calendar to develop short and long-term content campaigns for different digital channels.
- Create engaging content and work with Marketing copywriters to develop content that meets company objectives and drives brand standards.
- Track, test, and measure the performance of digital content with the use of digital tools that measure key performance indicators and metrics.

What we are looking for:
Education/Qualifications
- Educated to degree level or equivalent.
- Relevant professional certifications

Knowledge & Experience
- Content expert with a history of identifying and driving improvements across multichannel client journeys through an effective content strategy.
- Extensive experience in digital content strategy and implementation
- Exposure to emerging best practice Digital tools and methodologies for content strategy, creation, and evaluation
- Collaboration with internal business teams and external agencies
- Advocacy and communication of best practice across global organisations
- Continuous improvement practice
- Knowledge of industry tools and services for Content creation, testing and management
- Experience in tools and practices for content translation and contextualisation for global markets
- Business know-how: Understanding of business metrics and the ability to translate company goals and objectives into compelling content and experiences.
- Information architecture analysis and recommendations
- Content strategy and creation best practices
- Content testing and measurement
- Third-party and agency resource management
- Excellent communication skills and the ability to work effectively with others
- Ability to multi-task and manage several projects at once
- Strong organizational, analytical, and interpersonal skills

What we offer

We offer a highly competitive starting salary with 27 days annual leave with the opportunity to increase this to 32 days, company-paid private medical insurance, an excellent company-contributed pension scheme, and a wide range of flexible benefits that you can tailor to suit your lifestyle. Plus, as we’re situated just above Gunnersbury Tube station it makes for an easy commute, or you can use the free on-site parking if you’d prefer to drive.

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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.

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