Marketing Executive
3 weeks ago
Great that you're thinking about a career with BSI
We are looking for a Marketing Executive to join our successful Marketing team.
It is a 12-month FTC.
This is an exciting new position for a hands-on marketer with strong digital skills, and an interest in learning how collaboration and good practice can enable innovation, sustainability, and positive market transformation.
The Marketing Executive will play an important role, as part of the Services Marketing team, in planning and implementing communications and engagement activities for our client-funded programmes (as part of the team that is delivering the communications workstream). This will support improved visibility and awareness of each programme, broader and deeper stakeholder engagement, and higher use of our content and standards.
The role includes close working with internal, cross-functional, teams and the potential for some engagement with the client and with other external stakeholders. Together with the work of the wider delivery teams, this will help to increase the value and impact of our client-funded programmes.
About the company
BSI is the UK’s National Standards Body, but we are much more than that. We are an international organisation that tackles the problems businesses have by leading the development and embedding of best practice. We help companies access new markets, accelerate innovation, become more resilient and sustainable, and build trusted customer relationships.
Standards protect and create trust, but they are only one aspect of our work. Ensuring conformity with standards and regulatory frameworks accelerates our clients’ ability to improve and grow. Our consulting expertise and insights create a rich environment for innovation. Our work across these interconnected areas unlocks value for clients that is not always apparent when we start.
Key Responsibilities
- Setting up and maintaining these campaigns using our marketing automation tool (Pardot) and overall planning tool (Workfront)
- Developing and maintaining web pages, including use of a content management system
- Creating social media and content calendars, including writing and publishing posts
- Producing content including brochures, white papers, and presentations, as well as more creative content, using tools such as Canva, for social media images, infographics and video/animation - with guidance from the wider Services Marketing team
- Supporting the promotion of events and workshops, including online webinars
- Collaboration with other colleagues in teams including in Services Marketing, Knowledge Solutions marketing and the wider business and client programme teams.
- Managing marketing agencies who are delivering promotional content for our client programmes.
- Analytics and reporting, including the use of relevant tools (e.g. Pardot, Google Analytics)
What we are looking for:
Education/Qualifications
- Marketing degree or equivalent professional qualification (for example from the Chartered Institute of Marketing) or relevant experience.
Knowledge, Experience & Skills
- Solid experience in digital and content marketing
- Some knowledge/experience across the wider promotional mix, including paid, earned, shared, and owned channels.
- Experience in using platforms and systems including marketing automation (preferably Pardot), content management, and social media.
- Knowledge and experience in marketing analytics and reporting and use of related tools.
- Planning, organising, and project management skills.
- Good time management
- Excellent written and verbal communication skills, including proofreading.
- Measurement, analysis, tracking and reporting.
- Ability to work with and support multiple teams.
- Good people skills - good at engaging with others.
What we offer
We offer a highly competitive starting salary with 27 days annual leave with the opportunity to increase this to 32 days, company-paid private medical insurance, an excellent company-contributed pension scheme, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
LI - IF1
LI - HYBRID
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
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