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Digital Marketing Executive

4 months ago

Chiswick, United Kingdom Ocuco Limited Full time

Company Profile:

Ocuco Limited is a leading software solutions provider in the eyecare industry, dedicated to helping eyecare professionals streamline their operations and provide exceptional patient care. With a global presence and a focus on innovation, Ocuco has built a reputation for delivering cutting-edge technology and outstanding customer service.

OptiCommerce is part of the Ocuco group and is the leading independent digital marketing and web provider in the optical sector, with clients in the UK, Ireland, the Nordics region, Canada and the US.


Job Description:

Join Ocuco Ltd. as a Digital Marketing Executive and become an integral part of its dynamic, multinational Client Marketing team based in London. Reporting to the Head of Client Digital Marketing, the successful candidate will play a pivotal role in crafting and executing innovative digital strategies. This role requires a high level of meticulousness, organisation and excellent communication skills. Occasional travel to Optical trade shows across the UK will be required. This is a hybrid position, requiring office presence three days per week.


Responsibilities:

• Strategise and implement engaging social media content for clients.

• Conduct thorough reviews of both individual and peer-generated social media content to maintain quality standards.

• Collaborate with clients to gather social media content and briefs, ensuring alignment with their objectives.

• Coordinate with third-party vendors for content delivery, ensuring seamless execution.

• Develop customized client content calendars based on briefs, seasonal trends, and industry insights.

• Assist in compiling comprehensive customer reports utilizing various data sources.

• Monitor and optimize paid campaigns to manage budgets effectively.

• Provide prompt and effective responses to client inquiries, ensuring satisfaction and retention.

• Support the Client Marketing team in daily operations with precision and efficiency.


The minimum requirements are:

• A qualification in Marketing, Business, Languages or related field.

• 2+ years of experience in crafting and executing social media content for clients.

• Demonstrated ability to thrive in a fast-paced environment.

• Proficiency in executing B2C/B2B content across diverse social media platforms.

• Exceptional attention to detail and ability to understand and execute marketing briefs accurately.

• Strong organisational and planning skills.

• Fluency in English (both verbal and written).

• Advanced proficiency in Microsoft Office Suite.


The ideal candidate will also have:

• Certification in Meta ads or other relevant marketing platforms.

• Experience with content scheduling platforms such as Publer, Buffer, and Hootsuite.

• Previous success in building, executing and analysing Meta Ads/LinkedIn Ads campaigns.

• Familiarity with content/blog platforms including WooCommerce and Google Business.

• Ability to collaborate effectively with internal and external stakeholders.

• Positive attitude and proactive approach to delivering high-quality results.

• Prior experience in the healthcare or eyewear sectors would be advantageous.