Marketing Executive

6 months ago

Chiswick, United Kingdom BSI Full time

Great that you're thinking about a career with BSI

We have a fantastic opportunity for an ambitious Marketing Executive working within the Knowledge Solutions team. In this role, you will be accountable for the execution, measurement and adaptation of marketing campaigns and supporting wider marketing activities.

The primary objective of this role is to enhance sales and revenue generation for BSI's standards and subscription products and services through the implementation of strategic and comprehensive targeted marketing initiatives. You will orchestrate, measure, and refine marketing campaigns, with a dedicated focus on a prominent product within the Standards business.

Key Responsibilities:

- Prioritise and execute effective campaigns using a comprehensive marketing mix, including digital marketing, content marketing, direct mail, PR, trade press, exhibitions, PPC campaigns, social media (paid and organic), and web support.
- Collaborate with Senior Marketing Manager and Senior Marketing Executive to develop an annual plan of key focus areas and campaigns, emphasizing search engine marketing and digital channels.
- Manage campaign schedules, ensuring timely execution and maximizing impact with metrics-driven improvements.
- For an identified group of campaigns, you will be responsible for briefing Direct Sales for marketing campaigns and following up of payments, invoicing, billing and maintaining the team’s budget trackers.
- For Standards product you will be responsible for briefing copy writers and managing product content for relevant products and microsites and landing pages in conjunction with the senior marketing manager and product/sector teams.
- For subscription products you will be responsible for briefing copy writers, providing sector, product and sales support for marketing campaigns, including the nurturing and engagement of the market to the qualification of leads and opportunities.
- Manage product content, microsites, landing pages, and campaigns for Standards and subscription products, coordinating with cross-functional teams.

Essential Experience:

- Strong copywriting capabilities,
- Ability to craft concise and impactful content, for varying audiences and purposes.
- Skilled in a range of digital marketing areas, including Search Engine Marketing (Organic and Paid), Social Media Marketing, Web, and E-mail marketing.
- Understanding of CMS and CRM systems, with a willingness to further develop these skills.

Non-essential skillset:

- Degree level marketing qualification.

What we offer

We offer a highly competitive starting salary with 27 days annual leave with the opportunity to increase this to 30 days, company-paid private medical insurance, an excellent company-contributed pension scheme, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.

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