Head of Marketing

3 weeks ago

Northampton, United Kingdom Northamptonshire Arts Management Trust (NAMT) Full time
This is a fabulous opportunity for an enthusiastic individual who is looking to play an integral part in a thriving, dynamic Sales and Marketing team. The organisation is seeking to find a confident candidate with a proven track record in Arts marketing, in particular campaign management and digital practice, to join us as Head of Marketing & Digital.
The successful candidate will have to demonstrate integrity and superb motivational leadership with knowledge across all of the traditional marketing mix with particular emphasis relating to digital, including SEO, Google Analytics, all paid-for platforms, and social media.
As the organisation celebrates the reopening of all its public spaces, we are taking this opportunity to redefine ourselves and further promote our advocacy work within the community, in addition to working alongside national touring productions and our very own critically acclaimed Made In Northampton Productions.
Job Purpose
The purpose of this Head of Marketing & Digital role is to confidently lead the Marketing Team in delivering the organisation's marketing function, with a key focus on how digital can assist in the development of campaigns, drive sales and increase audience engagement.
Key Task Areas
General Management - Contribute to the management of Royal & Derngate, ensuring delivery of the Trust's Business Plan objectives assisting with the development of the venue's audience strategy in line with the organisation's aims and brand.
Financial Management - Effective management and control of marketing resources and budgets.
Staff Management/Deployment - Lead and manage the marketing team by establishing excellent ongoing working relationships with the team via recruitment, training, and communication.
Digital & Delivery - Deliver professional marketing services demanded of a major producing and presenting venue. Ensure a high quality and efficient delivery of all day-to-day marketing activities, including but not limited to liaison with producers and promoters, audience development initiatives, copywriting, show concept and design, print, distribution, advertising, direct mail, website optimisation, e-mail and social network communication, and any theatre promotional activities.For a full job description for this Head of Marketing & Digital role, please visit our website.
Benefits
Complimentary tickets available on selected shows throughout the year
10% discount at our bars and theatre shop
Employee Assistance Programme - Health Assured
Contributory staff pension - 5% employee and 3% employer
Essential Skills
Experience
Significant marketing experience in an arts environment
Planning, managing, and controlling budgets
A proven track record in digital strategy for a multi-arts venue
Experience using Box Office systems as a marketing tool
Experience in devising mixed media marketing campaigns
Experience in staff management
Experience in producing and managing printKnowledge
An understanding of digital marketing opportunities
An understanding of and commitment to live theatre and entertainment
An understanding of market research techniquesSkills/Abilities
Computer literate
Excellent communication and interpersonal skills
Excellent copywriting skills
Ability to work to tight deadlines and prioritise a high workload
Attention to detail
Staff training and development skills
Confident decision maker
Desirable Skills
Experience
Experience in managing an organisational brand
Experience in managing interdepartmental relations
Experience in a producing environmentKnowledge
Employment matters
Paid for digital practice
Health and Safety
General Data Protection RegulationsSkills/Abilities
Ability to write reports, strategic documents and policies and procedures
Closing Date: Tuesday 10th September 2024 Interviews: Tuesday 17th - Wednesday 18th September 2024
How To Apply
Please submit a covering letter (no more than two sides of A4) stating your relevant experience, knowledge, and skills for the role along with your CV.
For further information about Royal & Derngate and this Head of Marketing & Digital role, please see our websites.
About Company
Northamptonshire Arts Management Trust (NAMT) provides shared services for arts venues in the county, from strategic and managerial leadership to show and film programming, IT, administrative, accounting and marketing support. Working together as a group of companies, NAMT partners with Royal & Derngate, Northampton (incorporating the Northampton Filmhouse) (R&D) and The Core at Corby Cube (The Core)

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