Head of Marketing

5 months ago

Northampton, United Kingdom Avery Healthcare Full time

We are seeking a dedicated and detail-oriented Head of Marketing to join Avery Healthcare’s Marketing team, working within the senior Avery team to design, fulfil and implement multi-channel marketing plans through the company’s marketing team and third-party agencies, supporting Avery Operations with a focus on sustained high occupancy for both the care homes and independent living communities. To be both a strategist as well as hands-on with team objectives to ensure the effective delivery of individual campaigns through to the overall plan.

**Responsibilities**
- Management of the Marketing team and agencies to meet business needs in off-line and online activities, marketing campaign calendar and home’s promotional events
- Ensuring tasks and projects are prioritised effectively and delivered on time and on budget
- Oversee all BAU collateral and merchandise from design to print and production
- Overall management of the website, CMS and social media channels
- Responsible for overall campaign design, including home refurbishment and new build launch plans
- Contribute original creative ideas towards the company’s overall marketing strategy
- Oversee brand management and guidelines
- Ensuring a strong, consistent message across all channels through the voice of the brand(s) that also reflects our values
- Applicable to both the Avery care homes, Hawthorns independent retirement living communities
- Identify new ways to build awareness and reach the target B2C audience(s) and respond to market changes
- Use mystery shopping, profiling, feedback and analytics to understand the customer journey and experience
- Understand the competitor landscape to maintain comparative and competitive advantage
- Evaluate marketing and occupancy reports and provide recommendations based on the data
- Regularly review and propose improvements to processes and procedures within Marketing
- Ensure that all communications are CMA, GDPR and brand-compliant
- Participate in the quarterly and annual planning of company objectives and represent and drive marketing objectives into the broader business strategies
- Support and advise on the marketing plans and opportunities as agreed with Ops
- Ensure the approval process for marketing invoices is accurate and timely, managing annual budgets
- Support all Directors

**Great Team Players Need Great Rewards**
- Up to £50,000 per annum
- Hastee Pay - providing you with the opportunity to receive your earned pay immediately to increase your choice and financial wellbeing
- Holiday pay and holiday-type benefits through employee discount scheme
- Pension
- A career development pathway and support with qualifications
- A comprehensive and supportive induction programme to ensure confidence and competence
- Blue Light Card - Employee discounts scheme for a wide range of retailers, restaurants and days out
- Staff well-being programme
- Refer a Friend payments
- Free DBS, free uniform

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