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Paid Media Manager

4 months ago

Cheltenham, Gloucestershire, United Kingdom Walker and Sloan Ltd Full time

Walker and Sloan are working with one of the UK's fastest growing software companies. Due to some fantastic growth they are now looking to bring on a talented Paid Media Manager to join their team on a perm basis.


Right now, they are in a hyper growth phase and are planning to expand from around 220 people to 500 over the years ahead.

It's a fantastic opportunity to develop your career. Are you ready to unleash your potential?

Life in the role:


People are at the heart of everything we do and the key to our success, so it's important that we recruit individuals who share our values.

Curiosity, integrity, collaboration - these are the values we live by. You need to be driven to ask questions andto find out why. You need to be true to your word.

And you need to be proud to be part of something bigger, working with others will come naturally to you.


Once you join us, we'll help you develop and grow in a supportive environment, as part of a close-knit team that likes to have fun.

Our open and welcoming offices are not only a great place to work but somewhere to build careers and lasting friendships.


Reporting to:

Global Paid Media Manager

The Role


This person will work closely with the Global Paid Media Manager to execute all paid media in the UK and support our rapid expansion plans in the United States.

We lead the way in developing award-winning People Operations, Learning and Talent Managementsolutions for global brands including Aston Martin, Nestle, McDonald's, Morrisons, Barclays and many more.


The Perks
Our comprehensive benefits package reflects the importance we place on employee wellbeing:

  • Private healthcare with Vitality Health
  • Company bonus scheme
  • Performance incentives, including ski trips, spa days and fine dining
  • Perkbox
- including cinema tickets, coffees, discounts, and hundreds of freebies

  • Cycle to work scheme
  • Pension
  • 25 days paid holiday + bank holidays + birthday
  • Flexible working from home

The Role

  • Identify paid media opportunities to increase lead volumes
  • Implement relevant tracking codes in GTM
  • Scope, plan, & create market leading PPC campaigns that outrank the competition with support from the Global Paid Media Manager
  • Run regular keyword research
  • Work with the content team to create content for campaigns
  • Provide PPC insights into the Global Paid Media Manager, highlighting areas for improvement, expansion, and continued success
  • Work with the Global Paid Media Manager to continuously optimise all ad accounts
  • Highlights opportunities on the website for CRO

What We're Looking For

  • Current knowledge of PPC practices and techniques is essential to this role.
  • A resultorientated, selfmotivated, and strategic individual who is dedicated to process improvements.
  • Confidence in managing technical aspects of PPC and paid media platforms used to generate, distribute, and report on leads.
  • An analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams.

The Skill Set

  • 3+ years experience in managing large PPC accounts
  • B2B experience is essential
  • Be an inhouse expert for all platforms; Google Ads, Microsoft Ads, LinkedIn, Facebook and Instagram
  • Create engaging ads to promote products and generate leads
  • Good experience with GoogleAnalytics and Data Studio
  • Knowledge of landing page optimisation to improve conversions
  • Ability to contextualise data and communicate results
  • Knowledge of social media and SEO to enable you to work with the wider team to optimise campaigns
  • Experience running PPC campaigns in North America is advantageous but not essential

If Interested, please contact Lee Curry at Walker and Sloan