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Head of Communications

3 months ago

London, Greater London, United Kingdom L'Oreal Full time

As
Head of Advocacy & Communications LDB UK&I, you will be responsible for the Advocacy, Social and Communications strategy for some of the fastest growing skincare brands in the UK&I.

You will work across La Roche-Posay, CeraVe, Vichy & SkinCeuticals as well as closely with corporate and internal communications, digital marketing, media and content.


WHO WE ARE
L'Oréal is present in 150 markets on five continents.

For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales.

Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.


Being part of the L'Oreal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.

' As the world leader in dermocosmetics, our iconic brands La Roche

  • Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and healthcare professionals worldwide. The division has maintained a doubledigit growth worldwide for the last 5 years.

A DAY IN THE LIFE

FUNCTION LEADERSHIP:

  • Manage, coach & grow a strong team 6+ across Paid Social (focusing on content and talent that wins) & Advocacy and Communications Managers driving organic press coverage, building brand equity and love via relationships, seeding & events. Both teams are responsible for ensuring we have the right profiles & ways of working in place to maximize our brands' vision.
  • Act as a key expert & consultant on the divisional digital teams' 'Managing Committee', working closely with Heads of Media & the Head of Services, Platforms and Community to ensure digital and communication KPIs are met.
  • Be a key close partner for our UKI CDMO team
  • Building close partnerships with relevant external stakeholders such as medical professionals, PR agencies, platform leads, talent agencies
  • Sharing best practices & knowledge across the L'Oréal Dermatological Beauty Division

BRAND ADVOCACY & COMMUNICATION STRATEGY:

  • Development of the Communications & Advocacy strategy across the x4 brands in the UK & Ireland
  • Work closely with the Head of Medical Communications & Relations to ensure synergies across B2C & B2B strategy
  • Identify key KOL & VIPs needed to deliver the Communications & Medical Advocacy strategy
  • Forge and foster relationships with key stakeholders for the division, including partners, press, influencers and KOLs
  • Agree investment strategy for brands in collaboration with the brand teams
  • Platforms: overseeing Paid Social Brand Managers' creation of all paid content across Social channels, ensuring it's hyperrelevant & forward thinking. Ensuring we're on the right platforms & looking into future opportunities, overseeing the team's realtime analysis of what's working & not
  • Set a clear vision for your team on our full influencer strategy including VIPs through to nanos, in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities
  • Partnerships: working closely with our PR, brand & charity partners, overseeing the Comms plan to ensure bestinclass partnerships with our key stakeholders, and creating cutthrough events & brand moments to engage our communities.
  • Oversee KPIs and dashboard reporting tools to measure success
  • Ensure synergies and maximise advocacy initiatives across retailers & trade marketing

CORPORATE & INTERNAL COMMUNICATION:

  • Strategise local communication & build a coordinated vision
  • Drive corporate communications on all media, including leading on brand philanthropy & CSR topics
  • Providing internal counsel & communications support to senior stakeholders

CRISIS COMMUNICATIONS:

  • Anticipate, identify and strategise sensitive topics for the division and the brands
  • Lead in crisis situations, ensuring teams are supported and processes implemented efficiently

WHO YOU ARE
Alongside experience in a similar role and excellent leadership skills, you should be confident demonstrating the following:
You ARE - An Innovator and communicator

  • Powered by purposeled brands
  • Respected holding established relationships with key stakeholders including press, influencers & doctors
  • Experienced in leading an engaged and enabled team
  • Demonstrating the ability to build relationships with all personality types
  • Highly socially savvy with a good understanding of media plans, social platform strategy and content excellence
  • Highly resourceful, flexible and able to solve problems
  • Up to date with the latest trends & innovations across the social landscape
  • Confident and thinking boldly, bringing new ideas and persp