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Growth Lead
3 months ago
Easol is the leading all-in-one 'experience commerce' platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.
Easol has deep roots in experiences: the platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first hand while setting up and growing their own experience business including Rise - Europe's biggestsnow sports and music festival, and Beyond Adventures - a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish Archipelago .
The RoleAs a VP of Growth you will play a crucial role in driving Easol's growth opportunities, owning and developing strategies to generate and nurture qualified B2B leads.
This will initially be a stand-alone, hands-on role working directly with the Co-Founders - CEO and Chief Creative Officer - with the opportunity to build and lead an internal growth team made up of performance marketing, design and development.
This role requires a proven individual with a track record and passion to achieve growth in early-stage (series A), B2B / SaaS start-up businesses. You aren't afraid to move quickly and experiment, defining and executing growth plans and optimising the revenue funnel.
A role packed with exciting challenges and opportunities, join us in driving the growth journey and implementing the strategies to take Easol to the next level.
ResponsibilitiesWorking closely with the leadership team to define and implement the growth plans for Easol
Responsible for planning and building a scalable and repeatable model for demand generation, building the growth engine from the ground up
Implementing account based marketing strategies that combine the expertise of sales and marketing to locate, engage with, and close deals with high-value accounts
Continuously develop creative experiments to drive customer acquisition, customer engagement, and retention
Analysis of product, sales and marketing data, enabling all growth initiatives to be based on data-driven conclusions
Assessing and implementing ways in which to shorten our sales and onboarding cycle for creators
Analysis of customer behaviour and driving growth through feedback to the product development team to enable features to drive further growth
Deep understanding of the customer base to design a marketing approach that resonates with the target audience
Qualifications & RequirementsStrong experience in B2B growth / performance marketing related roles in a SaaS environment
Previous experience scaling up a business from Series A to Series B
Curiosity and passion about all things lead acquisition, growth and account based marketing
Strong analytical skills with the ability to make sense of data
Experience using data analysis and processing tools
Highly comfortable with tools and technologies - e.g. hubspot, mailchimp, and analytics platforms including GA and FB Business Manager
The ability to move quickly and experiment
Experimental at heart; embracing failure to use results and draw on actionable conclusions
You are highly empathetic and have excellent written and verbal communication skills
About YouYou enjoy building and championing relationships with customers and internal stakeholders.
You find meaning and pleasure in helping others succeed.
You are hands-on with an attitude that no tasks is too small for you.
You have an incredible drive for success and a high work ethic.
You are process-oriented and always show meticulous attention to detail.
You love to work in a competitive and fast-paced environment and have a natural sense of urgency. You don't wait around for opportunities to come to you, but you actively seek them out.
You are a team player who is compassionate, friendly and always seeks to empower others and learn from others.
You are organised, have excellent time management skills and know what key priorities you need to focus on.
You are adaptable and have a huge and never-ending desire to learn and improve.
Our business is changing and growing fast and along with it are the demands and skills needed to succeed. You believe in the growth mindset and have no doubt that you can learn and develop almost any skill.
You are passionate about experience travel and adventure. You are likely to spend your holidays kitesurfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival.
What you'll enjoy about joining our team:You'll be joining a close-knit team working together from our East London office, just a 5-minute walk away from the Broadway Market
You'll enjoy a flexible working set-up. We balance our desire to be present in the office as often as possible, with the freedom to work from wherever we needto be.
You'll have real visibility of what's happening in the business. We have weekly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction.
There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here
You'll have access to our incredible perks, such as a company-funded "deep week", where you can travel to a destination of choice and have dedicated time to focus on a project that is important to you without distraction.
In addition to that, we offer a monthly contribution towardsa gym membership and your mobile phone contract, anannual personal development budget, support to choose your own equipment and a lot more.
You'll have 33 days of holidays, inclusive of public holidays.
Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
How to applyPlease apply through the Lever link here .
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