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CRM Data Specialist

3 months ago

Newcastle under Lyme, Staffordshire, United Kingdom Innov8 Agency Ltd Full time

CRM Data Specialist

Salary:
Up to £50,000 per year (Including annual bonus)

Location:
Newcastle-under-Lyme (Staffordshire)

Contract Type:
Permanent / Full Time
**Rota: Monday

  • Friday | Time: 9am 5pm**
    Office Based (UK Applicants only)
Innov8 Agency are proud to be recruiting for our innovative and established client in the Newcastle-under-Lyme area. The organisation is a well known national charitable organisation with celebrity ambassadors, influencers and businesses among their benefactors.

The organisation host extravagant flagship fund-raising and corporate events and activities in the UK and Internationally.

About the Organisation


Established in 2000, The national and international charity works to transform the lives of disabled and /or autistic children and their families, enabling them to challenge the barriers they face throughout childhood by providing practical and emotional support.


The organisation is going through an exciting period of growth having recently opened a new state-of-the-art facility for multi-disciplinary therapy programmes for childhood disability and research of neurodevelopmental conditions, including autism.


This is a fantastic and exciting opportunity to join a dynamic and fast moving organisation at a time when it will attract national and international attention.


Purpose of the post


We are currently seeking a CRM Manager to play a vital role in the organisation's Marketing and Communications Department to fundamentally step change engagement with our key audiences groups.


This is an exciting role for the right person - effectively building a CRM strategy approach from the ground up - including recommending the optimum platform, ways of working, and the ways in which data from departments links together to revolutionize the way we engage with our audiences.


Aside from the strategic approach to CRM, the day to day responsibilities will include ensuring we are fully utilising and analysing data to develop, report and forecast trends that will help us increase donations, improve volunteering sign-ups and ensure more of our targeted audience participation in fundraising, events and services provided by the charity.

You will deliver in-depth insights by reviewing data and our CRM system to identify opportunities. You will ensure we have a customer centric approach in using data and our CRM system.

You will ensure we deliver a customer focused approach both on and offline.

You will ensure we nurture customer journeys and deliver an experience that leads to loyalty and advocacy for all customers of the charity including beneficiaries, event participants, donors and partners.

You will support the other teams in building relationships, including delivering training across the charity to embed the CRM in relation to the roles and responsibilities of relevant members of Staff.

As such, you will have excellent influencing and communication skills.

Duties & Responsibilities
CRM Duties

  • The post holder will support the charity in the effective and efficient use of the CRM system and in doing so be the 'go to' person for support and guidance.
  • Develop and deliver across the charity a comprehensive training programme that encompasses essential elements of the CRM programme and GDPR.
  • Provide CRM inductions for all new users and training for existing employees where required.
  • Contribute to the maintenance of the appropriate risk register in regards to CRM and GDPR issues.
  • In the absence of the Director of Marketing and Communications ensure that the Executive team are kept fully briefed in regards to progress and stresses in relation to CRM and GDPR issues.
  • Be the point of contact for the charity with the CRM supplier.
  • Keep up to date with emerging themes and issues associated with Raiser's Edge and GDPR.
  • Become an expert on GDPR and advisor to the business, advising employees including Directors throughout the charity.
  • Work with other teams within the charity to drive a customer centric approach.
  • Create new and innovative ways of engaging with our customers and retaining their support.
  • Grow and support income generation methods through CRM.
  • Use audience research and insight to assist in the development of CRM activity and content to ensure user needs are met.
  • Working with the Director of Marketing and Communications, champion a customer first approach with colleagues across the organisation and support staff in taking a usercentric and datadriven approach in their work.
  • Become a superuser of our inhouse CRM management tool and champion its use to lead on customer management and retention throughout the whole charity.
  • Analyse data looking at retention rates and using results to drive improvements.
  • Support other teams on the correct collection and management of data in line with GDPR regulations.
Marketing Duties

  • Work with the inhouse comms, digital marketing and design team to ensure activity