Head of Sales and Events

4 weeks ago

London, United Kingdom Broadwick Full time

Role: Head of Sales and Events
Reports into:  Head of Space
Location: Magazine London, North Greenwich, London
Contract Type:  Full Time, Permanent (42.5 hours per week) Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, The Beams London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Broadwick Spaces is a business within the company that is composed of three divisions: Broadwick Spaces, Broadwick Partner Spaces and Spaces & Stories. The Broadwick Spaces division includes spaces we own or lease and host client events as well as music and culture. The Broadwick Partner Spaces includes spaces we manage or operate with external partners and have a focus on client hires. Spaces & Stories is Broadwick portfolio sales agency.

Our team:

Located on the Greenwich Peninsula, Magazine London opened in September 2019 and is one of the largest purpose-built hybrid spaces in London. The venue offers a striking blank canvas for culture and commerce and is a unique opportunity for brands and businesses to interact with global and local audiences. Magazine boasts a capacity of up to 4,000 people internally and up to a further 7,000 across the venue’s outdoor spaces. The site hosts a wide variety of events including conference and exhibitions, award ceremonies, brand events, filming, parties and cultural ticketed events.

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.

What we’re looking for:

We’re looking for an exceptional leader to plan and deliver our sales strategy in collaboration with the Head of Space.

This person will contribute to and execute strategies for growth across their venues. They will be accountable for venue activations, sales and line management of the senior sales team members.

Direct reports:
  • Senior Sales and Events Manager
What you’ll be accountable and responsible for:

Sales

  • Leading the sales team to deliver successful sales strategies.
  • Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
  • Ensuring the highest standards of sales operations for the spaces are met.
  • Working with Spaces & Stories to define proactive sales strategies and tactics that best support the long and short term sales performance of the spaces.
  • Supporting the sales team with converting and negotiating multiyear and high value contracts and the management of key high value clients as and when required.

Marketing

  • Working with the central Marketing team and other space leaders to deliver data and evidence based marketing strategies across the spaces.
  • Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
  • Ensuring the highest standard of marketing operations.
  • Ensuring you act as brand guardian and grow the brands across your spaces as agreed with the brand team.
  • Finance
  • Ensuring compliance with Broadwick group policies, procedures and metrics across your spaces.
  • Reporting the relevant figures to the spaces P&L in terms of forecasting and reconciliation to the senior leadership team.
  • Working with the accounts team to reconcile your spaces’ P&Ls month to month.
  • Providing reports to the line manager and senior leadership when required.
  • Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them.

Operations

  • Working with the Head of Operations to ensure compliance with Broadwick group policies, procedures and metrics across the division.

Team

  • Liaising with the People team and company payroll across salaries, overtime, new starters/leavers and management of the bonus in partnership with the line manager.
  • Supporting the line manager with resource planning and leading on sales recruitment for your team.
  • Leading on the performance management and development of direct line reports.
  • Managing People/HR proceedings as required.
  • Identifying training needs and guiding team development, working with the line manager and space leadership team.
  • Creating a work environment that aligns with Broadwick values and principles.

Other

  • Carrying out ad hoc duties when required to.
You’ll need to have:
  • A proven track record of contributing and executing sales strategies for complex, multifaceted venues, in a leadership role.
  • Previous experience of managing, influencing and inspiring teams across venues that consist of sales and operations professionals.
  • At least 5 years of experience working within an event venue sales team or similar.
  • Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
  • Demonstrable knowledge of the local venue market and key venue finding agents.
  • Experience of producing, managing and delivering a venue budget, P+Ls and financial reports in conjunction with finance teams.
  • Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
  • Ability to set, manage and monitor targets and KPIs for teams of sales management professionals.
  • Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
  • Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
  • An open, honest communication style.
  • Endless positivity, and a proactive approach to your work.
  • Excellent communication skills - you need to be great at communication to a wide range of people.
  • Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.
Nice to have:
  • Proficient in the use of Salesforce or other similar CRM software.
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