E-commerce Executive

3 weeks ago

South Shields Tyne and Wear, United Kingdom Barbour Full time

Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. We are currently recruiting for a Global Ecommerce Trading Executive to join the Barbour team based at South Shields. You will have strong commercial awareness and proven ability to analyse figures and data. You will work closely with the Senior Global Ecommerce Trading Manager and broader ecommerce department to maximise global sales and trading operations within the Barbour framework of brands. This will include implementing a clear merchandising strategy, driven by core retail KPIs and trading analytics, coordinating the visual display of all brands and products and continuously evaluating the online customer journey. Support Senior Global Ecommerce Trading Manager with global revenue forecast and reforecast each half of the year to continually challenge risks and mitigate with trading opportunities (across International websites).
Work closely with the ecommerce team on the global personalization strategy.
Work closely with digital agencies, ensuring all paid marketing activity (social, ppc, display) is commercially driven and accurate against the trade calendar.
Build strong cross-functional relationships with B&M, marketing and content teams to ensure productivity is maximised and everything is available for launches, ensuring all products and pricing is showing correctly.
Report on weekly KPIs- continually identify risks/ opportunities and offer recommendations to the business for improvement.
Support with assortment planning for ecommerce and agree plans with the wider business
Work with core B&M team to ensure digital is front of mind and influence in-season trading for assigned product areas by analysing trading patterns.
Lead monthly digital meetings with B&M giving insight into customer journey and ecommerce metrics.
Challenge distribution of stock to increase potential for incremental sales – free stock as a focus.
Display an in-depth, customer-focused knowledge of premium lifestyle market and buying trends, staying abreast of what is new in the world of ecommerce.
Offer commercial view on all email and content output within the team.
Customer Journey - work closely with Google Analytics to identify opportunities to maximise sales.
Site Performance- aware of differences between international markets in terms of traffic and trading.
Analyse all site KPIS from a device and channel split standpoint and pinpoint trading opportunities for growth.
Constantly monitor site health, ensuring no critical bugs impact sales.
Experience of consumer e-commerce and areas of performance marketing
Technical understanding of ecommerce platforms on a Global level (Salesforce Commerce Cloud would be beneficial)
An understanding of a CRM system and analytics solution such as GA
Experience of understanding consumer experience in an Ecommerce environment
Solid grasp of retail merchandising principals and supporting metrics

Discretionary Company bonus scheme
~ Staff discount
~ Staff shop
~ Healthcare cash plan
~25 days holiday as standard increasing with length of service plus bank holidays


Please apply as soon as possible if interested.

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