New Business

Hello, we are a media planning and buying agency based in Cardiff.

We specialise in delivering results for our clients by getting them the right kind of attention.

Our focus is on results. They can take many forms, from sheer numbers of advert views to changes in audience perception, a return on investment or more visitors to an event, more subscriptions to fewer accidents, the list goes on.

The key thing is this; results mean different things to different people, but they mean the world to us.

So we listen to what that means to our clients, we figure out how to get them, we research, we plan, we create and we get results. It’s what we do and we do it with a smile.

From our home in Cardiff's tech and creative hub, Tramshed Tech, (and also our actual homes since COVID-19 decided to wreak havoc on the world), we work with some amazing brands, (or as we like to call them, Attention Seekers), such as Brecon Carreg, Visit Orkney, Furniture Box, Visit Herefordshire, Cardiff City Football Club, Truespeed and Visit Cardiff.

Why are we recruiting?

We don’t recruit often so when we do, we always think carefully about why we are recruiting and the people we look for to join our team.

Having committed to significant investment into our brand, we want to continue to grow and this is where you might come in

What does a New Business Manager do?

Our New Business Manager will be responsible for creating our new business strategy to develop a robust new business pipeline.

• They will manage a mix of inbound and outbound marketing, working with CRM systems and analytics to target potential clients.
• They will lead the agency’s new business pitch process to secure new clients.
• They will manage C-suite relationships, are externally connected, and understand the advertising landscape not just in Wales, but across the whole of the UK.
• They will be well-versed in our service proposition and our case studies to match both client and agency business objectives.
• They will promote and represent us and will be the first point of contact for potential clients.

Who does a New Business Manager work with?

• Internal: Across the agency; Agency senior leadership/management team; Agency account team, including media planners and buyers; Accountants; Marketing.
• External: Prospective Clients at CEO, Founder and senior leadership level, Chief Marketing Officer, Procurement. Third-party intermediaries, PR Agency, Event Companies, Print and Design companies.

What is a New Business Manager responsible for?

• Co-creating the agency’s new business strategy for the fiscal year and presenting this to the senior leadership team for approval.
• Translating agency objectives and targets into quarterly, half-yearly and annual plans; identifying particular sectors, types of work and a plan for targeting this desired client list.
• Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team.
• Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Procurement (RFP).
• Supporting the refinement and roll-out of the agency's new business development process.
• Managing the new lead capture process qualifying and prioritising opportunities.
• Tracking the agency wins and losses and reviewing performance; conversion rate and costs.
• Using an innovative approach to data analytics, to target new clients with highly personalised solutions and messages, improving response and conversion rates substantially and dramatically improving ROI.
• Analysing and managing the new business budgets and financial information to make informed commercial decisions.
• Engaging the agency with the agreed new business plan to ensure their commitment and support the team as pitches arrive.
• Leading and owning the business development plan and agreed levels of income generation.
• Developing and maintaining current knowledge of the advertising landscape and competitive activity.
• Presenting the agency’s USP and positioning the agency to maximum effect.
• Influencing prospective client engagement.
• Shape, manage and train in the new business process as the agency enters into a pitch situation.
• Establishing the fee for a pitch.
• Identifying event opportunities to target prospective clients, possibly in conjunction with our marketing colleague or external agencies.
• Ensuring that there is no conflict of interest in working with a potential client.
• Partnering with our marketing colleague to create, develop and manage client events.

Hours and environment

We generally work Monday to Friday, 9-5. Overtime is not a regular occurrence here, but at busy times we do expect a degree of flexibility when we have deadlines to meet and clients to please.

We’re proud to be a Gold Standard four-day week employer which means we have a permanent four-day working week with a reduction of hours and no loss of pay. We've been working a 4-day week since April 2018 and it works for us.

We’re relaxed as to where the successful candidate is based. We’re looking for someone with the right experience, aptitude and attitude rather than their location. Remote working is an option (but we’d like to meet up every now and then).

Requirements

Those who succeed in this role are:

• Significantly experienced in business development and income generation management. They understand the agency’s financial model and can make appropriate commercial decisions such as whether to accept a client’s terms.
• Well-versed in the agency’s products and services and can present these to prospective clients.
• Confident in assessing a client brief to determine a match between the client's objectives and the agency’s capability to deliver on the brief.
• Confident in knowing when to make an informed decision to say no to a client brief.
• Knowledgeable about the agency’s competitors and their market position.
• Skilled at relationship management; identifying prospects, responding to prospects and supporting the team to convert prospects into clients.
• Good strategic thinkers, with the ability to undertake strategic planning.
• Strong influencing ability and gravitas for internal and external engagement.
• Skilled at establishing and building empathetic and commercial relationships.
• Highly collaborative as they are required to work across the agency.

Benefits

What’s in it for you?

In return for your dedication and hard work, you can expect the following:

• A basic salary in the region of £50,000 which is genuinely open to negotiation based on experience
• 40 days annual leave (pro-rata if part-time) plus bank holidays
• Private medical insurance with Vitality Health
• A 4-day working week
• Hybrid working
• A day off for your birthday
• Subsidised eye care
• Pension contributions (you pay 5%, we pay 5%)
• Study time to allow you to achieve industry-recognised qualifications and awards
• On-the-job training will be a regular occurrence with a structured learning plan and, if training needs are identified, we’ll work with you to find the right training provider and make sure you’re skilled up
• We’ll plant trees every month for you as part of our commitment to being a Climate Positive Workforce

And of course, you’ll be working in a fast-paced, fun and sociable industry.

Just so you know, we’re a Disability Confident Committed Employer (certificate number: DCS023227) which means we have committed to:

• Ensuring our recruitment process is inclusive and accessible
• Communicating and promoting vacancies
• Offering an interview to disabled people who meet the minimum criteria for the job
• Anticipating and providing reasonable adjustments as required
• Supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay at work
• At least one activity that will make a difference for disabled people
• Making our office accessible

Closing date

We don’t have a closing date in mind and will interview candidates on a ‘rolling’ basis by video link as and when we spot a great application.