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Regional Senior Marketing Manager

4 months ago

London, United Kingdom Emerald Publishing Full time

Plan and execute marketing activity to support sales and content usage in Europe. Align activity to the Europe regional sales team strategy. Utilize data-driven insights to inform strategic planning and execution of marketing activities. Develop and lead projects to support the overall regional marketing strategy and to set the team up for success. Champion the Emerald brand, articulating our position of real impact within the industry. Tell the story of the importance of business and social science research and Emerald’s commitment to it. Ensure regional web pages on emeraldgrouppublishing.com are relevant and up-to-date. Experiment with a variety of organic and paid channels: website, social, face to face, email, advertising, sponsorship, webinars. Manage our attendance at industry events ensuring a strong Emerald representation. Serve as the primary marketing liaison for the Europe Sales team. Oversee a regional marketing budget, ensuring cost-effective allocation and expenditure.