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Senior Marketing Manager

2 months ago

London, Greater London, United Kingdom Kindred | Marketing Recruitment Specialists Full time

Job Title: Senior Marketing Manager - Growth Marketing Specialist

Job Type: Full-time

Industry: Financial Services

Location: London - Hybrid

Job Description:

We are seeking an ambitious Growth Marketing Manager with a proven track record in demand generation and account-based marketing to join our team at Kindred | Marketing Recruitment Specialists. As a key member of our marketing department, you will be responsible for driving business growth through strategic marketing initiatives.

Key Responsibilities:

  • Develop and execute demand generation campaigns across EMEA and APAC regions
  • Build and maintain ABM programs using marketing automation tools (Pardot, Marketo, HubSpot)
  • Design and implement lead nurture campaigns to drive pipeline growth
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Measure and analyze campaign performance using key metrics

Requirements:

  • 4-5 years of experience in account-based marketing, demand generation, and marketing automation
  • Proven track record of driving business growth through strategic marketing initiatives
  • Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense)
  • Strong understanding of financial services industry and B2B marketing principles
  • Metrics-driven approach to marketing with clear methods to measure success

What We Offer:

  • A collaborative and dynamic work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package