Senior Marketing Manager
1 month ago
Blanco Niño is a rapidly growing, award-winning premium Mexican food brand known for exceptional quality, traditional cooking methods, and its advocacy of regenerative farming practices.
The business sells a foodservice (B2B) offering across 17 European markets and the Middle East, and a retail (B2B + B2C) offering across 2 European markets. The major focus markets are the UK and Ireland for the retail offering, with significant opportunity across the European continent for business expansion utilizing the existing distribution network.
The company's mission statement is 'To produce Mexican food products that make us proud and accelerate the transition to generative farming in the process.'
The business is in a high-growth phase with sales almost double year on year for H1 2024, with similar growth achieved last year. Sales growth is forecast to accelerate further into 2025 and beyond.
The Senior Marketing Manager will play a key role in evolving and growing the marketing team and function sustainably in line with business ambitions.
Key Responsibilities- Develop, execute, and manage a comprehensive marketing strategy that aligns with the company's growth objectives
- Drive brand awareness and customer engagement through campaigns across brand collaborations, social, and traditional channels
- Lead the development and implementation of retailer marketing and joint business plans in collaboration with the sales team for new product launches, seasonal promotions, and brand partnerships
- Proven experience in marketing strategy and execution
- Strong understanding of digital marketing channels and their applications
- Excellent communication and project management skills
- Pension contribution
- Hybrid and flexible working
- Equity participation package
- Tasty tortilla chips
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