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Senior Marketing Director

2 months ago

London, Greater London, United Kingdom Michael Page Marketing Full time
Senior Marketing Manager UK FMCG Personal care

The role of Senior Marketing Manager UK entails developing and implementing strategic marketing plans to boost brand visibility and market share within the FMCG industry. The successful candidate will be expected to provide leadership for the UK market, guiding the global team and senior leaders towards reaching the company's goals for growth.

Key Responsibilities
  • Develop, implement, and monitor strategic marketing plans to drive business growth
  • Lead the execution of marketing initiatives, ensuring alignment with sales and product development teams
  • Analyse market trends and competitors' strategies to inform marketing decisions
  • Oversee the creation of promotional materials and marketing campaigns, ensuring brand consistency across all channels
  • Manage the marketing budget and measure ROI, reporting on marketing performance to senior management
Requirements
  • Advanced degree in Marketing, Business Administration, or a related field
  • Proven experience in a senior marketing role within the FMCG industry
  • Excellent leadership and team management skills
  • Strong understanding of market research methods and analysis
  • Solid knowledge of marketing techniques and trends
  • Proficiency in digital marketing and social media strategy
What We Offer
  • Comprehensive benefits package
  • Annual leave entitlement in line with UK standards
  • A chance to work with a global leader in the FMCG industry
  • Opportunity to influence and shape marketing strategies for a major brand
  • Remote working