Senior Marketing Manager

3 weeks ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers.

Experience of targeting global insurance companies in the insurance industry is essential.

Responsibilities:

  • Lead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
  • Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
  • Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
  • Develop a content strategy and editorial calendar to create multifunctional content.
  • Drive innovation in marketing techniques and approaches.
  • Translate sales objectives into marketing objectives and develop project plans for marketing support.
  • Lead cross-functional project management, including communications.
  • Identify internal and external resources for strategic account marketing execution.
  • Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
  • Measure and analyse the success impact metrics, including existing account revenue growth.

Requirements:

  • 5+ years of experience in B2B marketing
  • Insurance experience is essential
  • Experience in insurtech would be an advantage
  • Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing
  • Track-record of account based marketing
  • Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies in the insurance industry
  • Significant experience of the Insurtech would be an advantage
  • Strong individual with sector knowledge from a vendor / product standpoint
  • Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution)
  • Please do not apply if you require sponsorship.

C£80-90,000 base salary.

3-days in the office

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