Senior Performance Marketing Executive
1 week ago
With offices in the UK, USA and South Africa, we are a growing Travel Management Company specialising in the charity, academic and not-for-profit sectors, and we are proud and passionate about what we do.
We’re recruiting for a Performance Marketing Executive who will play an important part in our Marketing team. You will have the opportunity to build your knowledge and experience whilst creating industry-leading B2B ad campaigns and SEO content that drives the performance of our website and our sales pipeline. Primary responsibilities will include:
- Ownership of all Performance Marketing activity across Paid Search (PPC) and Organic (SEM) channels
- Create targeted link building campaign and keyword plan for SEO/SEM success
- Designing, planning and building of campaign activity, ensuring best-in-class B2B campaigns
- Continuous analysis, optimisation and reporting of all paid campaigns
- Delivery of reports on performance activity to internal/external stakeholders
- Monitoring and flagging digital competitor activity
- Staying on top of market trends for innovation within the performance marketing space
- Delivery of campaigns through channels or specific partners and monitoring performance against KPIs
To be successful in this role you will need:
- Previous experience in a Performance Marketing related role
- Experience of working with the following packages - Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads and Microsoft Excel
- Proven track record of delivering marketing campaigns that deliver against targets
- Ability to set up campaigns and optimise reporting
In return you will receive:
- Salary up to £32k per annum
- 23.5 days Annual Leave (plus Bank Holidays), rising to 24.5 days after 12 months of service
- Option to buy or sell additional annual leave
- Employee Assistance Program
- Pension
- Life Assurance
- Season ticket loan
- Discounted staff travel
- Cycle to Work Scheme
If you are interested in our role and meet the requirements above, then please do get in touch. Our office is based in Manchester City Centre, and we offer a hybrid working pattern of 3 days office (Tuesday – Thursday) and 2 days working from home (Monday and Friday).
Welcome to Diversity Travel – We are a successful travel management company for the charity and academic communities. We are passionate about developing our people, creating dynamic partnerships with our customers and providing responsible travel solutions. We invite you to visit our company LinkedIn page to learn more about us and what we do.
PASSIONATE - We’re driven to help make the world a better place, creating dynamic partnerships with our customers and an environment for our people to thrive.
BOLD - We embrace innovation and challenge the status quo to deliver outstanding results.
MINDFUL - We prioritise sustainability, ethical practices, and responsible travel, ensuring that our service leave a positive and lasting impression.
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