Digital Marketing Executive

3 months ago

Manchester, United Kingdom Ultimate Performance Full time

Ultimate Performance was founded for one simple reason. We wanted to create the most effective method of personal training. On a journey that started with one small gym in London, today we are operating 25+ gyms across 9 countries in some of the biggest cities in the world.

To put it simply, we are obsessed with improving what we offer, and with remaining at the forefront of forward-thinking, real-world applications of all aspects of physical conditioning. We eat, sleep, and breathe health and fitness. We are constantly driven by the incredible sense of fulfilment we feel when we help someone achieve their goals – no matter if they are an elite athlete or a middle-aged housewife. We believe that anyone can positively change themselves and their bodies, and we will move heaven and earth to ensure that every person who enters our premises leaves feeling happier, more confident, and healthier.

The Role

As a Digital Marketing Executive, you will be joining the business and marketing team at a key time and stepping into what is a massive opportunity for personal growth and development. We want to build a world-class marketing team, fit for what is a truly world-class company, setting the standard and leading the way in personal training. This role will play a key part in the development of our marketing team, tasked with taking the business to the next level across the 9 countries we already operate in.

This role will support the already well-established Personal Training offering. Through continued analysis of campaign performance and iteration, you will look to increase awareness, grow sales, and maximise ROI. There is no doubt that this is a difficult role and a big challenge, but for the right person, it is a perfect opportunity to develop and test yourself at a company that demands a lot but will back you. At such a crucial point as we develop the our marketing team, a proactive, positive attitude, and a will to be challenged and to improve is essential.

Key Responsibilities

  • Support the existing Marketing team in delivering and implementing the overall marketing strategy
  • Monitor and analyze the performance of digital marketing campaigns using various analytics tools
  • Support Paid Social and Paid Search specialists, helping them hit key KPIs such as CPA & ROAS
  • Collaborate with the SEO & Content team to help improve our organic search rankings.
  • Assist in the creation and optimisation of landing pages and conversion funnels to improve conversion rates and lead generation.
  • Work closely with the in-house video production and design team, briefing in required assets to support key marketing campaigns, managing the process to make
  • Conduct regular reporting, giving visibility to the Senior Marketing Teams on the traffic, CPA, ROI, and overall performance of core marketing channels
  • Use data to identify opportunities for growth across new and existing channels
  • Work closely with the content manager and CRM manager to ensure consistency of marketing campaigns across all channels
  • Be proactive in suggesting site improvements to increase conversion rate and improve the ROI of paid marketing activities

Requirements

  • At least 2 years of experience in digital marketing
  • A self-starter, with a positive and proactive mindset
  • Ability to work autonomously and off own initiative if required
  • A desire to work and gain experience across all areas of digital marketing
  • Data-driven & a focus on achieving measurable results and ROI for marketing campaigns
  • Preferably a knowledge of SEO, PPC, paid social and web best practices

Benefits

  • Employee discounted products.
  • Company matching contribution pension up to a certain %.
  • 22 days holiday, plus bank holidays.
  • Employee Assistance Programme.
  • Salary sacrifice schemes, including electric cars and cycle to work.
  • Referrals bonus incentive.
  • Weekly group training sessions at our U.P. Manchester gym based in Spinningfields.
  • 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym.

Salary: 25k - 30k depending on experience

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