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We are seeking a highly skilled Senior Performance Marketing Specialist to join our Marketing team at Diversity Travel. As a key member of our team, you will play a crucial role in driving the performance of our website and sales pipeline through the creation of industry-leading B2B ad campaigns and SEO content.
Key Responsibilities- Performance Marketing Ownership: You will be responsible for all Performance Marketing activity across Paid Search (PPC) and Organic (SEM) channels, ensuring best-in-class campaigns that drive results.
- SEO/SEM Strategy: Develop and implement targeted link building campaigns and keyword plans to optimize our website's performance and drive sales.
- Campaign Planning and Execution: Design, plan, and build campaign activity, ensuring seamless execution and continuous optimization.
- Performance Analysis and Reporting: Continuously analyze and optimize paid campaigns, delivering regular reports to internal and external stakeholders.
- Digital Competitor Monitoring: Stay up-to-date with market trends and competitor activity, identifying opportunities to innovate and improve our performance marketing strategy.
- Collaboration and Communication: Work closely with cross-functional teams to deliver campaigns through various channels and partners, monitoring performance against key performance indicators (KPIs).
- Performance Marketing Experience: Proven experience in a Performance Marketing related role, with a strong understanding of Google Ads, Google Analytics, Google Tag Manager, and Microsoft Ads.
- Technical Skills: Proficiency in Microsoft Excel and ability to set up and optimize campaigns.
- Results-Oriented: A proven track record of delivering marketing campaigns that meet or exceed targets.
- Competitive Salary: Up to £32k per annum.
- Annual Leave: 23.5 days (plus Bank Holidays), rising to 24.5 days after 12 months of service.
- Employee Benefits: Access to an Employee Assistance Program, pension, life assurance, season ticket loan, discounted staff travel, and Cycle to Work Scheme.
Diversity Travel is a successful travel management company specializing in the charity and academic sectors. We are passionate about developing our people, creating dynamic partnerships with our customers, and providing responsible travel solutions. If you are a motivated and experienced Performance Marketing Specialist looking for a new challenge, please get in touch to learn more about this exciting opportunity.