Digital Marketing Specialist

6 days ago

Manchester, United Kingdom Ultimate Performance Full time
About the Role

As a Digital Marketing Executive at Ultimate Performance, you will be joining a dynamic and forward-thinking team that is dedicated to delivering exceptional results in the personal training industry.

This is an exciting opportunity to take on a key role in the development of our marketing team, working closely with our existing Marketing team to deliver and implement our overall marketing strategy.

Key Responsibilities:

  • Support the Marketing Team in delivering and implementing the overall marketing strategy, ensuring alignment with business objectives.
  • Monitor and Analyze the performance of digital marketing campaigns using various analytics tools, identifying areas for improvement and opportunities for growth.
  • Support Paid Social and Paid Search Specialists, helping them hit key KPIs such as CPA & ROAS, and collaborate with the SEO & Content team to improve our organic search rankings.
  • Assist in the Creation and Optimization of landing pages and conversion funnels to improve conversion rates and lead generation, working closely with the in-house video production and design team.
  • Conduct Regular Reporting, providing visibility to the Senior Marketing Teams on the traffic, CPA, ROI, and overall performance of core marketing channels.
  • Use Data to Identify Opportunities for growth across new and existing channels, and work closely with the content manager and CRM manager to ensure consistency of marketing campaigns across all channels.
  • Be Proactive in Suggesting Site Improvements to increase conversion rate and improve the ROI of paid marketing activities.
Requirements
  • At least 2 years of experience in digital marketing.
  • A self-starter with a positive and proactive mindset.
  • Ability to work autonomously and off own initiative if required.
  • A desire to work and gain experience across all areas of digital marketing.
  • Data-driven and a focus on achieving measurable results and ROI for marketing campaigns.
  • Preferably a knowledge of SEO, PPC, paid social, and web best practices.
Benefits
  • Employee discounted products.
  • Company matching contribution pension up to a certain %.
  • 25 days holiday, plus bank holidays.
  • Employee Assistance Programme.
  • Salary sacrifice schemes, including electric cars and cycle to work.
  • Referrals bonus incentive.
  • Weekly group training sessions at our U.P. Manchester gym based in Spinningfields.
  • 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym.

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