Marketing Automation Specialist

4 weeks ago

Manchester, United Kingdom BMS Performance Full time

Established in 2015. Our client who are part of a significant company group who have successful operations across the UK, Ireland, Canada, New Zealand and Australia and are trusted by over 100,000 businesses worldwide. This company are the Number 1 HR Software provider in the market - transforming how small businesses manage and streamline all HR tasks - from holiday management/ sickness reporting, expense tracking and much more. It's an exciting time to join this fast-growing demand generation team in a company planning for continual growth over the next few years.

The Role: You will play a pivotal role is shaping the marketing automation processes of the organisation. Responsibilities include but aren't limited to:

  • Identifying the target audiences and building segments on Marketo
  • Understanding the context for demand generation campaigns within the overall marketing strategy and the customer journey
  • Using briefing documents for each campaign to record the campaign objectives and KPIs.
  • Creating master campaigns by leveraging scalable email templates and support campaigns localisation
  • Managing a busy schedule of campaigns.
  • Managing lead routing process from Marketo to Salesforce, including lead capture, lead nurturing, lead conversion, and lead queuing.
  • Supporting the growth, clean-up, and segmentation of the contact databases to maximise campaign performance. Creating a knowledge base with identification of best practices, business cases and ensures these are shared with internal stakeholders.
  • Supporting training related to automated demand generation and lead management.
  • Analyse and optimise campaigns using A/B testing to optimise performance.
  • Supporting marketing automation campaign performance dashboard.

For this Marketing Automation Specialist, we are looking for individuals who meet the following criteria:

  • Business degree, Marketing degree or a related field
  • Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua and Salesforce Marketing Cloud
  • Strong experience in marketing automation campaign definition and deployment.
  • Experience in project/program management.
  • Experience with digital analytics.
  • Strong understanding of information architecture, user experience, digital marketing.
  • Strong experience with campaign localisation process and deployment.

Benefits of this Marketing Automation Specialist role:

  • £38k-£42k basic salary
  • 25 days holiday + bank holidays. Holiday increase after 2 and 5-year's service
  • Day off on your birthday
  • Perkbox Discounts
  • Free breakfast club every Monday

Location: The role is based in Central Manchester. The role will require you to be in the office five days per week.

Can't see anything that suits you? We only advertise a small proportion of available roles within our Marketing division. Contact us to discuss your background in confidence and we'll give you a measured and realistic appraisal of your background and career requirements.

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