Performance Marketing Executive

2 months ago


Manchester, United Kingdom Diversity Travel Full time

We are a leading Travel Management Company, specialising in the charity, academic, and not-for-profit sectors. We are passionate about what we do and are committed to delivering exceptional results.

We are seeking a highly skilled Performance Marketing Executive to join our Marketing team. As a key member of the team, you will have the opportunity to build your knowledge and experience while creating industry-leading B2B ad campaigns and SEO content that drives the performance of our website and sales pipeline.

Key Responsibilities:

  • Ownership of all Performance Marketing activity across Paid Search (PPC) and Organic (SEM) channels
  • Create targeted link building campaigns and keyword plans for SEO/SEM success
  • Design, plan, and build campaign activity, ensuring best-in-class B2B campaigns
  • Continuous analysis, optimisation, and reporting of all paid campaigns
  • Delivery of reports on performance activity to internal/external stakeholders
  • Monitoring and flagging digital competitor activity
  • Staying on top of market trends for innovation within the performance marketing space
  • Delivery of campaigns through channels or specific partners and monitoring performance against KPIs

Requirements:

  • Previous experience in a Performance Marketing related role
  • Experience of working with Google Ads, Google Analytics, Google Tag Manager, and Microsoft Ads and Microsoft Excel
  • Proven track record of delivering marketing campaigns that deliver against targets

What We Offer:

  • Annual Leave (plus Bank Holidays), rising to ;Option to buy or sell additional annual leave
  • Employee Assistance Program
  • Pension
  • Life Assurance
  • Season ticket loan
  • Discounted staff travel
  • Cycle to Work Scheme


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