Subscriptions Manager
4 months ago
Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. With more than 450 staff, the business operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, the #1 post-PASPA affiliate in the US, myracing and Free Super Tips. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, including in-play, through the EGR award-winning Superfeed product.
An exciting opportunity has arisen for an experienced Subscriptions Manager to join us. You will be responsible for the creation and implementation of a long-term strategy to drive subscription growth. This strategy will encompass packages, pricing, paywalls, required resources, and the optimal structure and methods to bring this strategy to life.
What you’ll be doing:
- Partner with the CRM team to develop and implement a customer-centric, data-driven CRM strategy aimed at acquisition, retention, and reactivation.
- Work alongside the marketing team to establish a clear brand proposition and a comprehensive marketing strategy for Members' Club.
- Set the agenda for data analysis teams to generate insights that will guide key decisions.
- Team up with product and delivery teams to brainstorm, evaluate, and prioritise the product delivery roadmap.
- Collaborate with the research team to gain deeper insights into subscriber motivations and satisfaction.
- Work with the finance team on budgeting, pricing, and other financial modelling.
- Join forces with the content team to help optimise the creation and curation of content that drives further subscription growth.
- Utilise A/B testing and multivariate testing methodologies to identify and implement improvements for subscription upsell.
- Responsible for assessing and managing key 3rd party relationships, for example, our subscriptions backend provider.
- Keep up to date with subscription trends and strategies and attend publisher networking events.
- The main targets will be the conversion of customers to subscriptions, subscriber satisfaction and retention, and churned subscriber reactivation.
Requirements
- You have a track record of generating and growing subscription revenues for a digital subscription service.
- Extensive experience working within a digital environment, preferably within the publishing sector.
- The role requires a self-starter with the ability to work effectively across a wide number of projects and influence key stakeholders within the business.
- A strong analytical mindset is imperative, and the successful candidate should have extensive experience in creating and executing new strategies.
- Ability to confidently communicate and create relationships at all levels (internally and externally).
Benefits
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.
We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.
You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, Autism in Racing.
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