Director, Subscriptions

5 months ago

London, United Kingdom Thomson Reuters Full time

About the Role

As our Director of Subscriptions, you will:

Develop and execute a global subscription acquisition and retention strategy Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics Perform continuous competitive market trends analysis to inform our strategy Analyze audience data to define customer cohorts and inform marketing strategy and product development Articulate the value of our offerings to current and future audiences Deploy the right tools to engage and convert the Reuters audience ( content personalization, registration, newsletters and more) Develop real-time reports that provide a clear overview of how we are tracking against KPI's Over time, build and manage a high-performing team that will serve as the subscriptions center of excellence across the organization

Key areas of responsibility include:

Hands-on management and accountability for subscriber acquisition and retention Utilizing data and continuous testing to drive continuous improvement in average revenue per user (ARPU) and customer experience metrics Partnering with editorial and product teams to modify, enhance and create services and products with the goal of increasing subscriptions revenue

Key Deliverables:

Develop an audience proposition with insight to guide product development Develop and execute a subscriptions go-to-market strategy Subscriptions revenue and ARPU targets and strategic plan to achieve the Customer churn and retention targets and strategic plan to achieve them Customer CAC and LTV targets and strategic plan to achieve them Continuous testing plan for offers and conversion funnel with A/B parallel approach Data driven analysis to continually improve audience acquisition, conversion and retention

About You

To be our Director of Subscriptions you will have:

Proven leadership experience working in the online media sector, ideally with strong record of accomplishments in the news sector Proven ability to think strategically about business opportunities and future customer needs in the media industry A hands-on approach and ability to work effectively at a detailed level Proven track record in subscriptions acquisition, conversion and retention, ideally within an international or business news environment Extensive data and analytical skills Proven track record of success working in complex and highly matrixed corporate business environments Experience working in a global organization.

#LI-CH1

What's in it For You?


You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.


Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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