Strategic B2B Subscription Growth Manager

2 weeks ago

London, Greater London, United Kingdom The Drum Full time
B2B Subscription Strategy and Growth Manager

The Drum is seeking an experienced B2B Subscription Strategy and Growth Manager to drive business growth and lead the development of our B2B subscriptions. This role will be responsible for designing and executing comprehensive B2B subscription strategies, focusing on attracting high-value corporate clients and expanding our business audience.



Key Responsibilities:


  • B2B Subscription Strategy: Develop and execute comprehensive B2B subscription strategies that drive business growth, focusing on attracting high-value corporate clients and expanding our business audience.

  • Audience Growth & Engagement: Drive business audience growth by developing and implementing tactics to attract, engage, and retain subscribers across all digital platforms.

  • Corporate Subscriptions: Lead the development and execution of a corporate subscription's strategy, selling high-value subscription packages to companies and corporate clients.

  • Content Gating & Engagement Funnel Optimisation: Develop and implement content gating strategies that drive registration, allowing us to build audience profiles and nurture potential subscribers.

  • Direct Marketing & A/B Testing: Design and execute direct marketing campaigns across multiple channels (email, social, paid media) focused on B2B audiences, using customer data and insights to inform strategy.

  • Collaboration & Business Expansion: Work closely with the sales team to devise and execute high-value corporate subscription packages and enterprise-level solutions.

  • Performance Tracking & Optimisation: Track key performance indicators (KPIs) such as registration, conversion rates, customer lifetime value, and churn, using data to make informed decisions that drive audience growth and retention.



Requirements:


  • Demonstrated success in developing and executing B2B subscription strategies that drive corporate sales and audience growth.

  • Substantial experience in selling corporate subscription packages to companies, with a proven track record of securing high-value contracts.

  • Expertise in building and growing business-focused audiences, optimising user engagement and retention at every stage of the funnel.

  • Proficient in content gating and driving users from registration to subscription.

  • Skilled in using propensity models and A/B testing to improve marketing outcomes, conversions, and user engagement.

  • Practical experience using Piano or similar subscription management platforms to drive subscription growth and manage customer journeys.

  • Strong ability to work cross-functionally, aligning with product, editorial, sales, and data teams to drive business objectives.



Benefits:


  • Hybrid way of working – 3 days a week in our Shoreditch or Glasgow office, and then 2 optional from home or the office

  • 28 days annual leave plus public holidays

  • Early finish every Friday

  • When we achieve our financial goals, we share the profits with the whole team

  • A mentoring Scheme to support your development

  • Giving back to the community is essential so we offer 2x paid charity volunteering days each year

  • Enhanced Sick Pay

  • Employee Assistance Programme (EAP)

  • Free Eyecare Vouchers

  • Starting or adding to your family? We offer Enhanced Family Leave

  • Employee Referral Bonuses

  • Cycle to work scheme

  • Love events? We have an event space dedicated to hosting some of the industry's best events, with its own bar and roof terrace You get VIP access.

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