Senior Product Manager

2 months ago

London, Greater London, United Kingdom The Drum Full time
Job Title: Senior Product Manager - B2B Subscriptions & Direct Marketing

We are seeking an experienced Senior Product Manager to lead the growth of our B2B subscriptions. This role will be responsible for driving customer acquisition, retention, and profitability of our subscription business.

Key Responsibilities:
  • Develop and execute comprehensive B2B subscription strategies that drive business growth, focusing on attracting high-value corporate clients and expanding our business audience.
  • Drive business audience growth by developing and implementing tactics to attract, engage, and retain subscribers across all digital platforms.
  • Lead the development and execution of a corporate subscription's strategy, selling high-value subscription packages to companies and corporate clients.
  • Develop and implement content gating strategies that drive registration, allowing us to build audience profiles and nurture potential subscribers.
  • Understand and optimise the audience engagement funnel, from initial registration through to subscription. Leverage data and insights to reduce friction and improve conversion rates at each stage of the funnel.
  • Use data and analytics to develop propensity models (with the support of the data team) that identify and target high-intent users, maximising conversion opportunities.
  • Design and execute direct marketing campaigns across multiple channels (email, social, paid media) focused on B2B audiences, using customer data and insights to inform strategy.
  • Lead A/B testing initiatives to continuously improve campaign performance, optimise user engagement, and enhance conversion rates.
  • Develop innovative ways to engage the business audience through targeted content, personalised messaging, and timely offers that resonate with key business decision-makers.
  • Work closely with the sales team to devise and execute high-value corporate subscription packages and enterprise-level solutions.
  • Collaborate with the product, editorial, and data teams to optimise content and product features for our business audience, ensuring alignment between marketing and product development.
  • Track key performance indicators (KPIs) such as registration, conversion rates, customer lifetime value, and churn, using data to make informed decisions that drive audience growth and retention.
  • Leverage Piano subscription software to monitor, analyse, and optimise subscription processes, identifying opportunities to improve the customer journey and maximise revenue potential.
Requirements:
  • Demonstrated success in developing and executing B2B subscription strategies that drive corporate sales and audience growth.
  • Substantial experience in selling corporate subscription packages to companies, with a proven track record of securing high-value contracts.
  • Expertise in building and growing business-focused audiences, optimising user engagement and retention at every stage of the funnel.
  • Proficient in content gating and driving users from registration to subscription.
  • Skilled in using propensity models and A/B testing to improve marketing outcomes, conversions, and user engagement.
  • Practical experience using Piano or similar subscription management platforms to drive subscription growth and manage customer journeys.
  • Strong ability to work cross-functionally, aligning with product, editorial, sales, and data teams to drive business objectives.
  • A proactive and adaptable approach with a focus on continuous learning, innovation, and resilience.
Benefits:
  • Hybrid way of working – 3 days a week in our Shoreditch or Glasgow office, and then 2 optional from home or the office
  • 28 days annual leave plus public holidays
  • Early finish every Friday
  • When we achieve our financial goals, we share the profits with the whole team
  • A mentoring Scheme to support your development
  • Giving back to the community is essential so we offer 2x paid charity volunteering days each year
  • Enhanced Sick Pay
  • Employee Assistance Programme (EAP)
  • Free Eyecare Vouchers
  • Starting or adding to your family? We offer Enhanced Family Leave
  • Employee Referral Bonuses
  • Cycle to work scheme
  • Love events? We have an event space dedicated to hosting some of the industry's best events, with its own bar and roof terrace You get VIP access.

  • Senior Product Manager, Care

    3 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Job OpportunitySenior Product Manager - Up to £130,000 plus equity - 4 days a week in office Central LondonIn Product is partnered with one of the fastest growing software development Startups in London.The Product you will be working on creates connections between people, leveraging the latest machine learning to enable beautifully designed Products...

  • Senior Product Manager Lead

    4 weeks ago

    London, Greater London, United Kingdom My Product Path Full time £130,000 - £150,000

    Transformative Product Leadership OpportunityMy Product Path, a pioneering InsurTech company, is seeking a visionary Senior Product Manager I to spearhead the development of innovative insurance solutions. As a key member of our team, you will be responsible for leading the product roadmap, collaborating with cross-functional teams, and driving the creation...

  • Business Manager

    2 weeks ago

    London, Greater London, United Kingdom Business Manager Full time

    Business Manager Job DescriptionCollinson is a global, privately-owned company that helps the world travel with ease and confidence. As a Business Manager, you will be part of the Product, Tech & Data team, supporting the Chief Product Officer and the Chief Technology and Data Officer in ensuring consistency of information between the two sides of the...

  • Business Manager

    3 weeks ago

    London, Greater London, United Kingdom Business Manager Full time

    Business Manager Role OverviewCollinson is a global company dedicated to helping the world travel with ease and confidence. As a Business Manager in our Product, Tech & Data team, you will provide critical support to the Chief Product Officer and Chief Technology and Data Officer. Your role will ensure consistency of information between the two sides of the...

  • Business Manager

    3 weeks ago

    London, Greater London, United Kingdom Business Manager Full time

    Business Manager Role SummaryWe are seeking a highly skilled Business Manager to support the Chief Product Officer (CPO) and the Chief Technology and Data Officer (CTDO). The primary responsibility will be to ensure consistency of information between the two sides of the business unit.Action tracking and coordination of various stakeholders to drive business...

  • Product Director

    4 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Join In Product, a leading software development startup in London, as a Senior Product Manager. **About the Role**As a Senior Product Manager, you will be responsible for leading the development of our product, leveraging machine learning to create beautifully designed products informed by data across the world. Our product is accessible in over 10 languages...

  • Product Director

    4 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Join In Product, a leading software development startup in London, as a Senior Product Manager. **About the Role**As a Senior Product Manager, you will be responsible for leading the development of our product, leveraging machine learning to create beautifully designed products informed by data across the world. Our product is accessible in over 10 languages...

  • Business Manager

    4 weeks ago

    London, Greater London, United Kingdom Business Manager Full time

    Business Manager Role SummaryWe are seeking a highly skilled Business Manager to join our Product, Tech & Data team. As a Business Manager, you will provide critical support to the Chief Product Officer (CPO) and the Chief Technology and Data Officer (CTDO). Your primary responsibility will be to ensure consistency of information between the two sides of the...

  • Senior Product Manager

    1 month ago

    London, Greater London, United Kingdom My Product Path Full time £130,000 - £150,000

    Transformative Product Leadership OpportunityMy Product Path, a pioneering InsurTech backed by Octopus Ventures, is seeking a visionary Head of Product to spearhead the development of innovative insurance solutions for connected and autonomous vehicles. As a key member of the leadership team, you will be responsible for driving the company's product...

  • Senior Product Manager

    1 month ago

    London, Greater London, United Kingdom My Product Path Full time £130,000 - £150,000

    Transformative Product Leadership OpportunityMy Product Path, a pioneering InsurTech backed by Octopus Ventures, is seeking a visionary Head of Product to spearhead the development of innovative insurance solutions for connected and autonomous vehicles. As a key member of the leadership team, you will be responsible for driving the company's product...

  • Product and Business Operations Specialist

    2 weeks ago

    London, Greater London, United Kingdom Business Manager Full time

    Business Manager Role OverviewWe are seeking a highly skilled Business Manager to support the Chief Product Officer (CPO) and the Chief Technology and Data Officer (CTDO). The primary responsibility will be to ensure consistency of information between the two sides of the business unit.Action tracking and coordination of various stakeholders to drive...

  • Product Leadership Role

    4 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Senior Product Manager OpportunityWe are seeking a highly skilled Senior Product Manager to join our team at In Product. As a key member of our product leadership team, you will be responsible for driving the development and launch of our software products.About the Role:Lead the development of our product roadmap, working closely with cross-functional teams...

  • Product Management Director

    3 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Job DescriptionProduct Leader - Up to £140,000 plus equity - 4 days a week in office Central LondonIn Product is partnered with one of the fastest growing software development Startups in London. We are looking to strengthen their Product Management team with the addition of a Product Leader. If you are driven to join an experienced C-Suite and pave your...

  • Product Management Director

    3 weeks ago

    London, Greater London, United Kingdom In Product Full time

    About the RoleWe are seeking a highly skilled Product Management Director to join our team at In Product. As a key member of our C-suite, you will be responsible for setting the strategic objectives for our D2C Products and proactively setting the Product roadmap.About the TeamYou will be working with a high-growth startup that has exceeded its targets for...

  • Product Management Director

    3 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Product Leader OpportunityIn Product is seeking a talented Product Leader to join their team. As a Product Leader, you will be responsible for setting the strategic objectives for their D2C Products, proactively setting the Product roadmap and identifying complex Product challenges the team are likely to foresee.About the RoleYou will be working with a high...

  • Senior Commercial Manager

    3 weeks ago

    London, Greater London, United Kingdom Atlantic Labs Manager GmbH Full time

    Job Title: Senior Commercial ManagerWe are seeking a highly experienced Senior Commercial Manager to drive our growth in the UK and Nordics regions. As a key member of our team, you will be responsible for leading and executing our growth strategy for all products across the UK & Nordics regions, across rail & bus travel.Key Responsibilities:Lead and execute...

  • Product Director

    3 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Join In Product as a Product LeaderIn this role, you will lead the Product Management team, partnering with a fast-growing software development startup in London. Your goal will be to strengthen the company's Product Management team, leveraging the latest machine learning to create beautifully designed products informed by data across the world. These...

  • Senior Commercial Manager

    4 weeks ago

    London, Greater London, United Kingdom Atlantic Labs Manager GmbH Full time

    Job TitleWe are seeking an experienced Senior Commercial Manager to drive our growth in the UK and Nordics regions. The ideal candidate will have a strong background in commercial leadership and a passion for travel.The Senior Commercial Manager will be responsible for leading and executing Omio's growth strategy for all products across the UK & Nordics...

  • Product Director

    3 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Product Leader OpportunityAt In Product, we're looking for a skilled Product Leader to join our team. As a Product Leader, you'll be responsible for setting the strategic objectives for our D2C Products, proactively setting the Product roadmap, and identifying complex Product challenges the team may face.We're a fast-growing software development startup, and...

  • Strategic Business Development Manager

    7 hours ago

    London, Greater London, United Kingdom Business Manager Full time

    We are seeking a highly skilled Business Manager to join our Product, Tech & Data team.As a Business Manager, you will provide critical support to the Chief Product Officer (CPO) and the Chief Technology and Data Officer (CTDO). Your primary responsibility will be to ensure consistency of information between the two sides of the business unit.Main...