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VM & Marketing Coordinator

4 months ago

London, United Kingdom Crew Clothing Head Office Full time

VM & Marketing Coordinator - Crew Clothing and Ben Sherman

At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best moments.

We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.

Purpose of the role:

This position supports the Head of Marketing and the VM Manager in driving sales and growth through Ben Sherman prime and Ben Sherman and Crew outlet retail estate through effective marketing strategies and in-store visual merchandising.

We’re looking for a multi-tasker who has exceptional organisational skills and isn’t afraid to get stuck in. You will also be required to deliver event activations and content plans across Ben Sherman’s Olympic partnerships. Previous experience developing licenced product and sport sponsorships would be beneficial.

As we are a small but dynamic team, this role will be required to support across wider brand and retail marketing strategy where necessary.

Responsibilities:

Crew Clothing - Outlets:

CREW VM AND MARKETING

  • Work closely with the VM manager to ensure the VM strategy across all Crew Clothing outlet stores is delivered and profitable
  • Partner with creative design to manage the end to end delivery of campaigns across outlet stores – across windows and in store POS, adopting a tiered approach to ensure windows reflect the store profile, across both brands
  • Manage the creative campaign process including allocations, briefing and production with third party suppliers
  • Ownership of all POS and campaign elements for new store openings and refurbishments, as well as creative solutions to elevate branding in stores
  • Collaborate with outlet centre marketing teams to identify any further opportunities to raise brand awareness
  • Build outlet marketing social calendar to ensure maximum visibility of the Crew Promotional calendar
  • Work with Head of Marketing and VM manager to help realise and delver brand initiatives in store
  • Ownership and delivery of bi monthly model store guides, fortnightly styling and weekly VM updates – in line with the promotional and marketing calendar – with the support of the VM Assistant

Ben Sherman - VM:

  • Work closely with the VM manager to ensure the
    VM strategy across all prime and outlet stores is delivered and profitable
  • Partner with creative design to manage
    the end to end delivery of campaigns across prime and outlet stores –
    across windows and in store POS, adopting a tiered approach to ensure windows
    reflect the store profile, across both brands
  • Manage the creative campaign process including
    allocations, briefing and production with third party suppliers
  • Working closely with the VM manager to deliver
    ad hoc POS requests and creative campaigns to meet the needs of the
    business to deliver an enhanced customer experience in store
  • Ownership of all POS and campaign elements
    for new store openings and refurbishments, as well as creative solutions to
    elevate branding in stores
  • Partner with the VM manager and key stakeholders
    to manage the VM calendar in line with the Central Ben Sherman marketing plan
  • Ownership and delivery of seasonal model store
    guides (4x a year), fortnightly styling and windows updates – in line with
    the promotional and marketing calendar

Ben Sherman - Marketing:

TEAM GB SPONSORSHIP (SUMMER AND WINTER OLYMPICS)

  • Lead the implementation and project management
    of Ben Sherman’s Team GB Sponsorship
  • Liaise with UK PR Teams to ensure amplification
    of Paris Olympics
  • Lead the launch of Coal Drop Yard Pop-up and
    continued activation plan in the lead up to and during Paris Olympics
  • Looking at opportunities within the event and Olympic
    calendar, and how these can be leveraged and plugged into national and
    localised marketing campaigns to add additional value
  • Build relationships with key partners and
    stakeholders to ensure collaboration, trust and value are top of mind across
    all partnerships 
  • Plan and deliver brand marketing activations for
    the Winter Olympics

BEN SHERMAN STORE MARKETING

  • Plan
    and implement the prime new store opening strategy ensuring a 12 month plan to
    build brand awareness and drive sales to store
  • To act as direct liaison with stores, continuously
    building relationships with the teams
  • Responsible for the production and coordination of
    the marketing campaign assets ensuring it is on brand, delivered on schedule
    and to budget. Writing creative briefs, liaising with printers, chasing &
    proofing creative, supporting with copy writing and maintaining the campaign
    scheduling document.
  • Collaborate with all store teams and centre marketing
    teams to identify any further opportunities to raise brand awareness
  • Build social calendars which are circulated to all
    centres to ensure maximum visibility of the Ben’s Promotional calendar

Skills and experience:

  • Proven track record of driving sales through excellent visual presentations and strong commercial awareness
  • A strong creative ability
  • A good understanding of Crew Clothing and Ben Sherman brands
  • Ability to communicate effectively at all levels with strong organisational skills
  • Project and time management experience
  • Proficient in Adobe Suite, mainly InDesign
  • Ability to work effectively and efficiently in the field and a strong communicator who possesses the ability to build sound relationships with key stakeholders
  • Adaptable, flexible, pragmatic and responsive
  • Willingness to participate in innovative projects
  • Able to work with pace and energy
  • Energetic and dynamic

What we can offer you:

  • Staff discount
  • Hybrid working (3 days in, 2 days out)
  • Pension scheme
  • Refer a Friend scheme
  • Training and career development
  • Supportive and rewarding culture