VM and Marketing Coordinator

6 days ago

London, Greater London, United Kingdom Crew Clothing Company Full time
Job Title: VM & Marketing Coordinator

This role supports the Head of Marketing and the VM Manager in driving sales and growth through effective marketing strategies and in-store visual merchandising.

Key Responsibilities:
  • Work closely with the VM Manager to ensure the VM strategy across all Crew Clothing outlet stores is delivered and profitable.
  • Partner with creative design to manage the end-to-end delivery of campaigns across outlet stores, adopting a tiered approach to ensure windows reflect the store profile, across both brands.
  • Manage the creative campaign process, including allocations, briefing, and production with third-party suppliers.
  • Ownership of all POS and campaign elements for new store openings and refurbishments, as well as creative solutions to elevate branding in stores.
  • Collaborate with outlet centre marketing teams to identify opportunities to raise brand awareness.
  • Build outlet marketing social calendars to ensure maximum visibility of the Crew Promotional calendar.
  • Work with the Head of Marketing and VM Manager to help realise and deliver brand initiatives in-store.
  • Ownership and delivery of bi-monthly model store guides, fortnightly styling, and weekly VM updates, in line with the promotional and marketing calendar.
Ben Sherman - VM:
  • Work closely with the VM Manager to ensure the VM strategy across all prime and outlet stores is delivered and profitable.
  • Partner with creative design to manage the end-to-end delivery of campaigns across prime and outlet stores, adopting a tiered approach to ensure windows reflect the store profile, across both brands.
  • Manage the creative campaign process, including allocations, briefing, and production with third-party suppliers.
  • Working closely with the VM Manager to deliver ad-hoc POS requests and creative campaigns to meet the needs of the business.
  • Ownership of all POS and campaign elements for new store openings and refurbishments, as well as creative solutions to elevate branding in stores.
  • Partner with the VM Manager and key stakeholders to manage the VM calendar in line with the Central Ben Sherman marketing plan.
  • Ownership and delivery of seasonal model store guides (4x a year), fortnightly styling, and windows updates, in line with the promotional and marketing calendar.
Ben Sherman - Marketing:
  • Lead the implementation and project management of Ben Sherman's Team GB Sponsorship.
  • Liaise with UK PR Teams to ensure amplification of Paris Olympics.
  • Lead the launch of Coal Drop Yard Pop-up and continued activation plan in the lead up to and during Paris Olympics.
  • Identify opportunities within the event and Olympic calendar to leverage and plug into national and localised marketing campaigns to add additional value.
  • Build relationships with key partners and stakeholders to ensure collaboration, trust, and value are top of mind across all partnerships.
  • Plan and deliver brand marketing activations for the Winter Olympics.
Ben Sherman Store Marketing:
  • Plan and implement the prime new store opening strategy, ensuring a 12-month plan to build brand awareness and drive sales to store.
  • Act as direct liaison with stores, continuously building relationships with the teams.
  • Responsible for the production and coordination of marketing campaign assets, ensuring they are on-brand, delivered on schedule, and to budget.
  • Collaborate with all store teams and centre marketing teams to identify opportunities to raise brand awareness.
  • Build social calendars, circulated to all centres, to ensure maximum visibility of the Ben's Promotional calendar.
Requirements:
  • Proven track record of driving sales through excellent visual presentations and strong commercial awareness.
  • A strong creative ability.
  • A good understanding of Crew Clothing and Ben Sherman brands.
  • Ability to communicate effectively at all levels with strong organisational skills.
  • Project and time management experience.
  • Proficient in Adobe Suite, mainly InDesign.
  • Ability to work effectively and efficiently in the field and a strong communicator who possesses the ability to build sound relationships with key stakeholders.
  • Adaptable, flexible, pragmatic, and responsive.
  • Willingness to participate in innovative projects.
  • Able to work with pace and energy.
  • Energetic and dynamic.
What We Can Offer:
  • Staff discount.
  • Hybrid working (3 days in, 2 days out).
  • Pension scheme.
  • Refer a Friend scheme.
  • Training and career development.
  • Supportive and rewarding culture.

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