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VM Creative Director

2 months ago

London, Greater London, United Kingdom Crew Clothing Head Office Full time
VM Manager Job Description

At Crew Clothing Head Office, we are seeking a highly skilled VM Manager to join our team. The successful candidate will be responsible for adopting and interpreting the broader brand direction and applying it to windows, in-store layout, and appearance across all channels.

Key Responsibilities:
  • Develop and implement a creative visual merchandising strategy for all Crew Clothing and Ben Sherman stores.
  • Deliver aspirational product displays through consistently strong visual statements and product handling.
  • Create visually exciting installations while referencing the brands' marketing direction season on season.
  • Manage all VM requirements for new store openings across both brands, ensuring key stakeholders' expectations are met and store opening budgets are maintained.
  • Ensure both brands are positioned visually effectively within the market to promote profitable growth.
  • Research new VM techniques to ensure Crew and Ben Sherman remains ahead of competitor standards and drives the product strategy.
  • Collaborate with key stakeholders to ensure styling across the retail estate is in line with the current brand direction look and feel.
  • Deliver consistently, product handling and layout guidance to all stores in accordance with the central marketing calendar and VM training tools.
  • Ensure the VM function maintains exceptional service standards to both store and Lydden Road departments as and when required.
  • Drive the development and implementation of retail marketing initiatives and activations as well as brand execution of PR events, including bespoke elements.
Requirements:
  • Experience in a similar, in-house HO VM role at a multichannel retail company.
  • Excellent knowledge of Visual Merchandising processes and principles.
  • An understanding of content development, including store guidelines and planograms.
  • Ability to understand, translate, and deliver store merchandising campaigns to deadline.
  • Demonstrates innovative thinking and strong creative execution.
  • Experience and interest in fashion and clothing brands and marketing.
  • Awareness of production process for print elements and prop elements.
Desirable:
  • Relevant qualification/degree course.