CRM Campaign Specialist

4 days ago

Croydon, United Kingdom Superdrug Full time

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit…a day includes

Job Purpose

A pivotal role in the CRM team. You will be responsible for creating and supporting the delivery and execution of the CRM & Loyalty activity plan to drive online and offline customer engagement. You will be working closely and collaboratively with digital and wider marketing teams to plan, target and evaluate CRM communications, making sure our members receive personalised and relevant communications on the products and services we know they love. All campaigns will be customer focused and driving our CRM KPIs

Key Responsibilities

You will have operational responsibility for the deployment of the CRM programme through various channels including email, push notifications and SMS.
You will also be responsible for the development and build of a test and learn programme to optimise the contact strategy and will deliver this through increased personalisation and delivery of the right message to the right customer at the right time.
Lead on continuously improving our campaign targeting, and segmentation.
Ensure workflows are fully optimised and working as efficiently as possible in order to facilitate all campaigns get delivered to large audiences swiftly and without issues.
Lead on the development of new technology testing and solution implementation.

Person Specification

Experience working with a marketing cloud platform preferably Adobe campaign
Strong understanding of email marketing principles, triggered email campaign testing and performance optimization
Experience of implementing highly targeted and segmented customer communications
Experience with optimising omnichannel customer journeys
Experience delivering communications to deliver improved loyalty and engagement ultimately driving incremental revenue
Experience running reports and analysis with experience of detailed data analysis
Experience of using data to make informed decisions and recommendations
Understanding of the role and characteristics of different communications channels
Understanding and experience of implementing dynamic personalisation and tailored content
Experience of owning projects and delivering to multiple deadlines with limited supervision
Demonstratable experience of being a self-starter with strong attention to detail
Prior experience of working in a fast-paced organization where changes to marketing plans at short notice are common
Experience of working for a Beauty brand or Retail organisation is desirable

KPI's

Member Sales Participation
Total Members
Member sales
Active Rate

Here's what's in it for you

  • 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
  • 2 staff discount codes for yourself and a family member or friend
  • 30% discount on Superdrug Own Brand Products both in store and online
  • Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
  • Company pension matching and bonus
  • We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
  • Being part of more We are part of a group who work closely with Savers, The Perfume Shop and Three UK
  • We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15, stores in 25 markets
  • Unrivalled Learning and Development programmes

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