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Social Media Content Specialist
2 months ago
We are seeking a highly motivated and creative individual to join our team as a Social Media Content Specialist. As a key member of our marketing team, you will play a pivotal role in shaping our digital presence, driving audience engagement, and growing our brand awareness.
Key Responsibilities:
- Social Media Management:
- Develop, implement, and optimize social media strategies across multiple platforms to enhance brand visibility and engagement.
- Create, schedule, and manage a diverse range of content that aligns with our mission and engages both existing and new audiences.
- Monitor social media channels to interact with followers, respond to queries, and foster community growth.
- Analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and create reports to inform future strategies.
- Execute A/B testing to determine the effectiveness of various social media campaigns and adjust strategies accordingly.
- Stay updated on social media trends, platform updates, and algorithm changes to ensure optimal engagement and visibility.
- Content Creation:
- Develop engaging and high-quality content, including blogs, articles, social media posts, infographics, and videos, tailored to specific audience segments.
- Work closely with graphic designers and video editors to create visually compelling multimedia content that supports campaigns.
- Write persuasive and creative copy for marketing campaigns, emails, and other digital marketing materials that inspire action and resonate with our audience.
- Research and incorporate trending topics and industry news into content to maintain relevance and interest.
- Influencer Marketing and Partnerships:
- Identify, engage, and manage relationships with influencers, brand ambassadors, and community partners to amplify our message and increase our reach.
- Develop and manage campaigns with influencers, ensuring alignment with brand guidelines and marketing goals.
- Monitor the performance of influencer campaigns, track deliverables, and measure ROI.
- Ensure influencer content complies with advertising regulations, including proper disclosure of paid partnerships.
- Paid Social Campaigns:
- Plan, execute, and manage paid social media advertising campaigns to support fund-raising, awareness, and engagement goals.
- Create ad copy, manage creative assets, and handle the setup of targeting, budgeting, and bidding strategies.
- Conduct ongoing optimization of ad campaigns based on performance data to maximize return on investment.
- Monitor campaign KPIs such as CTR, CPC, and conversions, and adjust tactics to ensure objectives are met.
- Collaboration and Cross-Functional Work:
- Work closely with internal teams to ensure consistent messaging across all digital channels.
- Collaborate with external agencies, freelance designers, photographers, or videographers to produce high-quality content.
- Assist in the development of marketing campaign calendars, ensuring timely delivery of all social and digital content.
- Act as the social media point of contact during cross-departmental initiatives to ensure cohesion and brand consistency.
- Event and Campaign Promotion:
- Support the marketing team in planning and promoting online and offline events, webinars, or charity drives through social media and digital campaigns.
- Develop marketing materials and promotional content for events, ensuring maximum outreach and attendance.
