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Digital Media Specialist

2 months ago

Croydon, Greater London, United Kingdom Allegiance Technology Ltd Full time
About the Role

We are seeking a highly skilled Digital & Social Media Officer to join our team at Allegiance Technology Ltd. As a key member of our marketing department, you will be responsible for developing and implementing our social media strategy, creating engaging content, and managing our online presence.

Key Responsibilities
  • Develop and execute a comprehensive social media strategy to enhance our brand visibility and engagement.
  • Create high-quality content, including social media posts, articles, and videos, that aligns with our mission and resonates with our audience.
  • Manage and schedule content across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Monitor and analyze social media performance metrics to inform future strategies and optimize engagement.
  • Collaborate with the marketing team to develop and implement marketing campaigns, ensuring consistent messaging across all digital channels.
  • Stay up-to-date with the latest social media trends, platform updates, and algorithm changes to ensure optimal engagement and visibility.
Requirements
  • Proficiency in social media management tools, including Hootsuite, Buffer, or Sprout Social.
  • Strong writing, editing, and content creation skills, with an eye for creativity and attention to detail.
  • Ability to create captivating visual content, with knowledge of best practices for imagery, videos, and typography in social posts.
  • Experience with video creation, including storyboarding, filming, and editing.
  • Basic graphic design skills using tools such as Canva, Adobe Photoshop, or similar.
  • Experience with paid social advertising, including setup, optimisation, and reporting on platforms like Facebook, Instagram, and LinkedIn.
  • Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) for performance tracking, analysis, and reporting.
  • Understanding of SEO and content marketing strategies.
What We Offer

As a Digital & Social Media Officer at Allegiance Technology Ltd, you will have the opportunity to work with a talented team, develop your skills, and contribute to the success of our organisation.

We offer a competitive salary, a dynamic work environment, and opportunities for professional growth and development.